Activate Talent
Data Analyst
Position Overview
We’re excited to welcome a skilled Data Analyst with a knack for Business Intelligence (BI) and Marketing to our team! The perfect fit will be instrumental in diving into data to shape our strategic direction, evaluate product profitability, and enhance our e-commerce performance. To thrive in this role, you’ll need to be proficient in Google Analytics and have a good understanding of tools like Triple Whale and Polar Analytics. We can’t wait to see how you contribute!
Key Responsibilities
Profitability Analysis: Evaluate the profitability of products and services by analyzing costs of goods sold (COGS) and overall financial performance.
Data Analysis: Utilize various data sources to analyze marketing performance, customer behavior, and product trends, providing actionable insights.
E-commerce Strategy: Collaborate with the marketing team to develop high-level strategies that drive e-commerce growth and improve product offerings.
Reporting: Create and maintain comprehensive reports and dashboards to visualize key metrics and support data-driven decision-making.
Tool Proficiency: Leverage Google Analytics, Triple Whale, and Polar Analytics to gather and analyze data, ensuring accurate tracking of marketing campaigns and product performance.
Collaboration: Work closely with cross-functional teams, including marketing, finance, and product development, to align on goals and strategies.
Continuous Improvement: Identify opportunities for process improvements and optimization based on data analysis and industry trends.
Requirements
Qualifications
Bachelor’s degree in Data Science, Business Analytics, Marketing, or a related field.
Proven experience as a Data Analyst, preferably in a marketing or e-commerce environment.
Strong proficiency in Google Analytics; experience with Triple Whale and Polar Analytics is highly preferred.
Solid understanding of financial metrics, including COGS and profitability analysis.
Excellent analytical skills with the ability to translate complex data into actionable insights.
To apply for this job please visit apply.workable.com.