Ad-Hoc Labs
Sales and marketing
About Burner
Burner is a privacy-first second phone number app used by millions of people to manage work, dating, selling, side hustles, and life—without giving out their personal number. We’re expanding beyond second lines into a broader suite of privacy tools, including VPN, Verified Numbers, and more. We’re a small, fast-moving team with a dry, witty, privacy-savvy tone—and a very low tolerance for cringe. If you care about autonomy, clever ideas, and performance that doesn’t scream “growth hack,” you’ll feel right at home.
The Role
We’re looking for a dedicated UGC Marketing Manager to build and run our user-generated content program across paid and organic channels. You’ll scout creators, pitch scripts, review content, and build a sustainable pipeline of high-performing UGC—while also exploring new formats like customer-submitted content, original social concepts, and influencer-driven stories. You’ll deliver assets that work for Meta ads first, but also organic TikTok and Instagram Reels. This is a part-time, contract role (minimum 10 hrs/week), reporting to our Creative Project Manager and working closely with Paid Media and Brand.
What You’ll Do
UGC Production: Source, brief, and manage creators to deliver performance-ready videos that match Burner’s voice and meet paid media specs.
Paid First, Organic Too: Prioritize UGC for Meta ads, but build a repeatable system for seeding high-quality content on TikTok and Instagram Reels.
Customer Sourcing: Test and manage creator outreach strategies from within the app—e.g., surface modals that invite happy customers to contribute content.
Influencer Vetting & Management: Review influencer pitches and submissions, provide multi-round feedback, and ensure all assets meet brand and quality standards.
Trendspotting & Hook Building: Adapt platform-native trends and formats into scripts and prompts that feel authentic to the Burner brand.
Original Series Development: Collaborate with Brand and freelance talent to develop short-form series (e.g., “hot takes” on privacy or street-style interviews) aligned with Burner’s voice.
Negotiation & Coordination: Handle outreach, contracts, usage rights, timelines, payments, and revisions—end to end.
Brand x Performance: Balance Burner’s dry, clever tone with the demands of performance marketing. Avoid cringe. Fight the urge to overexplain.
Content Library Management: Organize briefs, raw files, cutdowns, and usage terms in Notion or a similar system.
Testing & Reporting: Collaborate with Growth and Paid teams to test creators, formats, and angles—and report learnings back into the system.
What You Bring
Experience producing UGC or managing creator campaigns for performance (Meta ads in particular)
A sharp eye for authentic-feeling video, and an aversion to overproduced content
Familiarity with trends and formats across TikTok, Instagram, and Facebook
Strong organizational and communication skills—you can brief clearly and manage lots of moving parts
Experience with privacy, tech, dating, gig work, or niche app categories
A point of view on Burner’s brand, and ideas for how to bring it to life in UGC
Bonus Points
Familiarity with key creative-forward metrics inside Meta ads (hook rate, hold rate, IPM, etc)
Familiarity with various approaches to testing creative
Understanding of what makes people/users convert
Ability to understand and quickly iterate on what’s “working”
Experience working with customer creators or testimonial-based content
Original content programming chops (series, campaigns, voices)
Experience in privacy, dating, gig work, or privacy-sensitive categories
$40 – $50 an hour
Rate: $40–$50/hr depending on experience
The Details
Hours: Minimum 10/week, flexible scheduling
Start: October 2025
Location: Remote (Los Angeles-based preferred for on-site video shoots when needed)
Reporting to: Creative PM (Malique)
Contract: 3-month to start, with potential to extend
To apply for this job please visit jobs.lever.co.