Paid Social and PPC Specialist

Key Responsibilities
Develop and optimize paid social strategies that support and complement AgencyAnalytics overall digital marketing presence
Collaborate with organic social and paid advertising colleagues to ensure strategies are aligned across all channels
Develop and execute Paid Social campaigns on Facebook, Instagram, LinkedIn, Twitter, TikTok, Pinterest, Quora, Reddit and other channels
Forecast performance and spend for future budget recommendations
Develop and maintain a paid social marketing calendar
Track and analyze the performance of paid activities using KPIs, relaying actionable insights back to the team
Stay up to date on and leverage paid social industry trends to inform our marketing strategy
Document and update processes
Monitor PPC activities with Google and Bing as required
Support the PPC Campaign Manager as required
Job Benefits 
Profit-sharing, distributed quarterly
Growth opportunities that come with a rapidly scaling business
3 weeks vacation and paid sick days
Happy Hour every Friday
Extended health benefits
Continued education allowance
Annual fitness allowance
Work from anywhere in the world
Join a bootstrapped, profitable company and a product-focused & customer-oriented team
Job requirements
3+ years proven success of creating, and optimizing campaigns on key social, search, programmatic and other platforms
2+ years of scaling Facebook and Instagram Ad campaigns is a must
Proficiency in Social Media platform management, including Facebook Business Manager, Instagram Ads LinkedIn Ads Manager & Twitter Ads Manager
Experience with other paid social platforms (Reddit Ads, Quora Ads, TikTok Ads, etc.)
Strong platform and best practice knowledge of organic and paid social media
Experience with using data and insights to drive creative paid social approaches
Facebook Blueprint certification
Strong understanding of Google Analytics and Google Tag Manager
Experience with third party tools like Clearbit, Hubspot, Adroll etc.
Active interest in keeping up with social and paid media industries and latest trends
B2B SaaS experience is an asset