Digital Marketing & Events Associate

Digital Marketing & Events Associate

last updated November 17, 2024 1:31 UTC

AlphaPoint

AlphaPoint

 

HQ: Remote

 

OFF: Worldwide

Full-Time

Sales and Marketing

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About Us:

 

AlphaPoint is a leading fintech company with over 11 years of experience providing infrastructure to the cryptocurrency economy. We are seeking a motivated and detail-oriented marketing associate to support our small but mighty marketing team. This individual will manage a range of marketing activities, including paid advertising, trade shows, webinars, social media, PR, and email campaigns, contributing to the growth and visibility of our brand across multiple channels.

 

Key Responsibilities:

 

 

Paid Advertising

 

 

– Develop and execute paid advertising campaigns on LinkedIn and Google Ads.

– Manage advertising budget and optimize campaigns to maximize ROI.

– Track and analyze ad performance metrics, providing regular reports on campaign effectiveness.

 

 

Trade Shows

 

– Manage all aspects of trade show planning, including budgeting, logistics, vendor coordination, and booth setup.

– Work with sales teams to ensure proper lead generation and follow-up.

– Develop event-specific promotional strategies to maximize exposure.

 

 

Webinars

 

– Plan, promote, and facilitate webinars, including scheduling, speaker prep, and managing partnership opportunities.

– Coordinate webinar logistics from registration to post-event follow-up.

– Ensure webinar content aligns with marketing goals and engages the target audience.

 

 

Social Media Management

 

– Manage AlphaPoint’s LinkedIn and Twitter accounts, crafting content and engaging with the audience.

– Track social media metrics and provide insights to improve engagement and reach.

 

 

Public Relations Liaison

 

 

– Coordinate PR activities, collaborating with PR agencies and internal stakeholders.

– Draft press releases, bylines, and other media-related materials.

– Maintain relationships with media contacts and identify opportunities for thought leadership.

 

 Email Marketing

 

– Develop and execute email marketing campaigns using HubSpot, including audience segmentation and automated workflows.

– Monitor email performance metrics and optimize campaigns for improved results.

– Maintain and update email lists and ensure all campaigns adhere to best practices.

 

Qualifications:

 

– Bachelor’s degree in Marketing, Communications, or a related field.

– Minimum of 2 years of experience in marketing, with specific experience in paid social advertising and event management.

– Proficiency with HubSpot for email marketing, automation, and reporting.

– Strong attention to detail and organizational skills.

– Ability to work independently and manage multiple projects simultaneously.

– Excellent communication and interpersonal skills.

– A self-starter with a keen interest in learning and developing expertise across all marketing disciplines.

– Strong interest in learning about the cryptocurrency industry and staying updated on industry trends.

 

What We Offer:

 

– Competitive salary.

– Opportunities for growth and learning within the rapidly evolving fintech space.

– Work with a dynamic team driving innovation in the cryptocurrency industry.