Senior PPC Strategist

The Role
We are looking for a Senior PPC Strategist to join our team. This role is responsible for ensuring that our client’s PPC goals and needs are met, in line with their marketing/sales account strategy. The Senior Paid Search Strategist will work within and manage a paid search team, delivering to a number of clients across the business, developing, implementing, delivering and optimising goal-driven innovative PPC strategies. 

The right candidate will have a minimum of four years of experience in a PPC/ Paid Advertising role and will be looking for the next step in their PPC journey.

The responsibilities
Gathering a thorough understanding of the client’s business, objectives, in turn identifying opportunities for growth through PPC
A first-class and hands-on understanding of managing PPC campaigns, including the use of Google Ads, Bing Ads, Facebook Ads (inclusive of Mobile App install campaigns), YouTube, Adroll, Criteo, Demandbase and others
Very good understanding of ad platform requirements, policies and regulations 
Experienced with working on paid search accounts managing large budgets, but also small budgets with a Target Accounts approach for example
Collaborating with other members of the team on developing the marketing strategy across all funnel stages for our clients
Working with other areas of the team (SEO, Content) to understand and agree on campaign strategy and business goals
Own and deliver the PPC strategy across a number of clients
Monitoring performance regularly and ensuring positive ROI from all PPC activities through proper attribution reporting
The confidence to take the lead on new business pitches from a PPC perspective
Proactively identifying and removing barriers to success for the team and clients
Where you are involved, building and maintaining strong, long-lasting customer relationships is highly important
Ensuring the timely and successful delivery of our solutions according to customer needs and objectives 
Working to resolve any client requests or issues; escalating as needed
Staying up-to-date with the trends and tools to help identify opportunities for the client
Having the ability to scope out the client’s requirements and goals and create proposals for renewals or new engagements between the client and Inbound FinTech. 
Hire and nurture new great talent to grow the PPC team
Requirements
Minimum of 4 years’ PPC experience 
A proven track record of running, cross-discipline, ROI-positive campaigns, ideally within an agency
Outstanding analytical skills and dashboard creation
Deep understanding of digital marketing concepts and SEO and Inbound
Experience with multiple platforms, e.g. AdWords, Facebook, Linkedin, YouTube etc
In-depth understanding of Google Ads and GA, including from an audit perspective
Must be business savvy with consultative, problem solving, and issue-resolution skills
Experience using a wide variety of platforms on a daily basis (i.e. Marketing tools, CRM, automation, reporting)
Very organised, quick learner with a positive attitude
Excellent verbal and written communication skills, with the ability to communicate with team members, clients and partners in person, via phone and email. 
It’s easy for you to build and maintain relationships, manage expectations, identify issues that require escalation
In return you will receive
Generous remuneration
Company Pension 
A collaborative and inclusive working environment 
Fully remote working
Office in the heart of London providing a change of environment and face to face collaborative working 
28 days annual leave (inc stats)  
Ability to accumulate additional leave based on length of service 
An extra day’s holiday to celebrate your birthday  
Celebrate the weekend early, signing off at 1pm on a Friday 
Career progression and development through upskilling and training opportunities and milestones
Family friendly policies 
Perks at work access to a range of discounts and rewards at over 30,000 brands