AY Content & Social Media Executive

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Ayobody
AY
Content & Social Media Executive

California Fitness & Yoga is the largest international fitness company in Vietnam, focusing on a holistic approach to health and wellness.

Ayobody
Employee count:1001-5000

vnVietnam only
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Company Description
Ayobody is a fast-growing digital nutrition and wellness company dedicated to helping people worldwide live healthier lives.

Job Description
As Content & Social Media Executive, you will own the creation, execution, and optimization of multi-channel content—primarily on Instagram and other social platforms—to engage and grow our community of health- and welness-minded members. You’ll work closely with senior leadership to translate complex wellness topics into concise, visually engaging posts, stories, and short-form videos. This role requires a hands-on content developer who can script, edit, publish, and analyze performance across social channels, inspiring followers to “Own Their Health.”

Content Strategy & Planning
Develop a quarterly social media calendar aligned with program launches, member milestones, and industry trends.

Research trending topics in preventive health, nutrition, exercise, and emotional well-being to inform timely, relevant content ideas.

Define clear objectives (reach, engagement, click-through) for each campaign or content series.

Program Content Creation & Quality Control
Write concise articles, worksheets and guidelines that simplify evidence-informed health concepts for a consumer audience.

Create and maintain a library of content assets to ensure visual consistency.

Fact-check all health-related claims against reputable sources (clinical guidelines, peer-reviewed studies) before publishing

Profram Video Development & Editing
Develop video scripts (5-10 minutes) based on our programme content;

Film or direct freelance videographers/freelance editors to capture and polish footage: oversee storyboarding, voice-over recording, captioning, and final cut sign-off.

Edit basic video clips yourself (using tools like descript.com), ensuring pacing, captions, and branding are on point.

Social Media Management & Growth
Own Instagram account: schedule daily posts/stories, monitor DMs and comments, and respond or escalate member questions.

Grow follower count from 0 to 10k+ —community engagement, strategic hashtag use, and cross-promotions with wellness partners.

Project Management & Remote Execution
Maintain a detailed project management (Clickup/Notion/Google Sheets) with deadlines

Coordinate directly with freelance designers, videographers and others—assign tasks, confirm delivery dates, and review work for brand alignment.

Maintain a consistent, distraction-free workspace. Track your work hours daily and submit a simple weekly timesheet so leadership can monitor project progress and resource allocation.

Qualifications
Proven Content Development Experience
2+ years content development / marketing expierence.

Portfolio of past work: sample posts, reels, short videos, or written articles demonstrating strong storytelling, visual sense, and engagement.

Social Media Expertise (Instagram Focus)
Deep familiarity with Instagram’s features (Reels, Stories, IGTV, Guides) and best practices for growth, algorithm engagement, and community interaction.

Experience using scheduling tools and basic analytics dashboards (Instagram Insights, Google Analytics, or similar)

Strong Writing & Editorial Judgment
Excellent command of English: able to translate clinical or technical concepts into clear, conversational copy that resonates with a lay audience.

Meticulous attention to detail in grammar, tone, and brand voice; you catch typos and fact errors before publishing.

Hands-On Content Skills
Proficiency in graphic and video editing software (e.g., Photoshop, Canva, CapCut);

Comfortable writing, and developing visually oriented scripts for videos; able to storyboard simple sequences.

Bonus: Familiarity with lighting, sound recording, or graphics animation tools (After Effects, Canva) is highly advantageous.

Self-Starter & “Do-It-Yourself” Attitude
Able to juggle multiple deliverables—content creation, video editing, data tracking, community engagement—without losing momentum.

Curious about health, wellness, and longevity; you proactively suggest new content angles or partnership ideas to grow the brand.

Remote Work Ethic
Maintain a dedicated home-office setup with reliable internet.

Disciplined about tracking your hours and submitting a weekly timesheet so leadership understands your contributions and bandwidth.

What We Offer

Impactful Work: Help shape how people engage with evidence-informed health and longevity content—your posts could spark someone’s next wellness breakthrough.

Autonomy & Growth: You own the entire content lifecycle—from ideation to analytics—so you’ll build a versatile skill set in social media, video production, and community management.

Collaborative Culture: Partner directly with senior marketing leaders, clinical experts, and freelance creatives, learning best practices in preventive health communication.

Work-from-Anywhere Flexibility: Work on your own schedule from anywhere; simply maintain a dedicated home-office and submit a weekly timesheet to keep everyone aligned.

Competitive Compensation & Benefits: Market-competitive salary; healthcare stipend; professional development budget; generous PTO; annual wellness stipend.

Additional Information
More About Us
At Ayobody, we believe that by working with the most talented people in the industry, we can shape the future of health and wellness around the world. Together with international nutrition experts, we empower people to understand their nutrient intake, boost their confidence, and prevent chronic diseases.

Our goal is to be a distributed company from the start. By leveraging digital tools, we work with great people from all over the world and offer flexible work arrangements, allowing our team members to work when they feel their best.