Senior B2B Content Marketing Writer

Description
Backroom Offshoring Inc. is expanding our Marketing Team, and we’re hiring a Senior B2B Content Marketing Writer who can craft high-impact, strategic, and conversion-focused content for a professional services audience.

This role is perfect for someone who thinks like a marketer, writes like a storyteller, and communicates like a subject-matter expert. You’ll build narratives that strengthen our brand, support demand generation, and position Backroom as a trusted authority in the industry.

Key Responsibilities
Content Strategy & Planning
Develop and execute a B2B content strategy aligned with business goals, campaigns, and the buyer journey.
Conduct content audits, competitive research, keyword research, and identify content gaps and opportunities.
Create content plans, topic calendars, messaging frameworks, and content guidelines.
Content Creation
Write and edit high-quality, long-form and short-form content including:
blogs, whitepapers, reports, case studies, ebooks
landing pages, nurture emails, video scripts, ads
thought leadership articles for executives
social media content for LinkedIn
Transform complex technical concepts into clear, persuasive, human language.
Ensure all content is on-brand, SEO-optimized, and consistent with the company’s tone of voice.
Cross-Functional Collaboration
Work with SMEs, product teams, C-level leaders, and partners to develop accurate and insightful content.
Support Sales enablement with pitch decks, one-pagers, solution briefs, and client stories.
Collaborate with the design and digital teams on content packaging, UX, and creative execution.
Editing & Quality Control
Maintain editorial quality across all channels.
Coach junior writers or freelancers, providing reviews and feedback.
Uphold a high standard of accuracy, grammar, and brand consistency.
Performance & Optimization
Track and analyze content performance (engagement, conversion, SEO, pipeline impact).
Continuously optimize content based on data-driven insights.
Introduce new content formats (interactive, video-first, AI-assisted, etc.) to improve engagement.
Requirements
Qualifications
5–8+ years of experience as a B2B content writer, content marketer, or journalist—preferably in SaaS, technology, professional services, or B2B industries.
Proven ability to write persuasive, high-level content for professional audiences (executives, founders, CFOs, directors).
Strong understanding of content marketing, SEO, brand storytelling, and demand generation principles.
Experience working with SMEs and extracting insights for thought leadership content.
Demonstrated ability to manage multiple projects, meet deadlines, and work in fast-paced environments.
Exceptional writing, editing, and communication skills.
Portfolio of published B2B content required.
Nice-to-Have
Experience with AI content tools, project management tools, and marketing automation platforms.
Background in accounting, finance, HR, technology, or offshoring/outsourcing industries.
Ability to repurpose content into multiple formats and channels.
📍 Work Setup: Remote

📄 Role Type: Independent Contractor

📌 Reports to: Senior Marketing Manager