Cayaba Care
Marketing
performance
Establish, document, and standardize best-practice marketing processes and workflows (e.g., campaign execution, content governance) to ensure the Marketing team can scale efficiently while maintaining high quality and consistency
Ensure marketing and communication materials are compliant with Cayaba and partner brand guidelines and reflect Cayaba’s value
B2B Marketing Support
Partner closely with Executive Leadership team to align messaging with sales strategies
Develop compelling content (e.g., sales pitch decks, case studies, ROI calculators) to support sales efforts and educate both technical and executive buyers
Lead demand generation, including email campaigns, webinars, or events, to cultivate a strong pipeline of qualified leads
Support our team’s presence at key industry events and conferences to maximize brand visibility and lead generation
Team Leadership and Collaboration
Partner with Product, Data, and Care teams to improve workflows, reporting, and the member experience
Coach and mentor team members in a rapidly evolving organization
Manage agencies/freelancers as needed
Drive operational excellence in Marketing by implementing optimized workflows and technology stack integrations that directly support the company’s ambitious growth and scaling objectives.
Qualifications:
6-8 years of experience in D2C, B2B2C and/or B2B marketing, preferably within the healthcare industry
1-3 years of people management experience preferred
Bachelor’s degree in business, marketing, or communications, or related field
Proven experience in planning and executing complex, integrated marketing campaigns across multiple channels, including but not limited to: sms, email, and direct mail
Familiar with CRMs and marketing automation tools like HubSpot and Salesforce
Experience leveraging data analytics for decision-making
Ability to balance high-level strategy with hands-on execution, comfortable working at both macro and micro levels
Exceptional written communication skills, with experience crafting compelling marketing copy and stakeholder communications that drive engagement and enrollment
Experience working with diverse teams and patient populations, demonstrating high emotional intelligence and authentic leadership
Comfortable navigating uncertainty, problem-solving in real time, and wearing multiple hats in a fast-moving environment
Committed to Cayaba’s mission to improve maternal health outcomes for all communities, especially high-risk communities
Why Join Us:
Working with us is a chance to build something from the ground up, shape the future of maternal health, and grow with a team that values impact, ownership, and care. As an early team member, you’ll help define how we deliver care and support at scale.
At Cayaba Care, we recognize that great talent deserves great rewards.
Base Salary: $130,000–$140,000 per year, based on experience.
Bonuses: Performance-based annual bonus opportunities.
Equity: Equity grants may be available, subject to board approval and company policy.
We offer a comprehensive benefits package designed to support you both professionally and personally:
Time Off That Works for You
Salaried (Exempt) Employees: Enjoy unlimited time off after the 90-day probation period.
Full-Time (Non-exempt) Employees: Receive three weeks of paid time off after the 90-day probation period.
Comprehensive Health & Wellness Coverage
Medical Insurance: Access top-tier healthcare through Independence Blue Cross, covering hospital, surgical, and prescription drug benefits. Coverage begins the first of the following month.
Dental Insurance: Coverage for preventive care, as well as basic and major procedures.
Vision Insurance: Coverage for routine eye exams and eyeglasses.
Security & Future Planning Options
Life Insurance: Financial protection for your beneficiaries.
Disability Insurance: Short-term and long-term coverage in case of illness or injury.
401(k) Retirement Plan: Opportunity to save for the future (note: company contributions are not matched).
To apply for this job please visit cayabacare.bamboohr.com.