CL Senior Manager, Digital Marketing & Campaigns

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CloudBees
CL
Senior Manager, Digital Marketing & Campaigns
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CloudBees is an opinionated automated service for cloud applications powered by Jenkins X, for use by developers and enterprises alike.

CloudBees
Employee count:201-500

usUnited States only
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Description
About CloudBees
CloudBees enables enterprises to deliver scalable, compliant, and secure software, empowering developers to do their best work.

Seamlessly integrating into any hybrid and heterogeneous environment, CloudBees is more than a tool—it’s a strategic partner in your cloud transformation journey, ensuring security, compliance, and operational efficiency while enhancing the developer experience across your entire software development lifecycle. It allows developers to bring and execute their code anywhere, providing greater flexibility and freedom through fast, self-serve, and secure workflows.

CloudBees supports organizations at every step of their DevSecOps journey, whether using Jenkins on-premise or transitioning software delivery to the cloud. We’re helping customers build the future, today.

About the Role
We’re seeking a strategic and results-oriented Senior Manager, Digital Marketing & Campaigns to lead the planning, execution, and optimization of integrated campaigns that drive pipeline and revenue growth. This role is ideal for a data-driven marketer with deep experience in building multi-channel campaigns targeting enterprise audiences.

You’ll collaborate across the marketing and sales organizations to deliver compelling campaigns that engage prospects, nurture leads, and convert opportunities into customers. Additionally, you will own the strategy and performance of paid marketing channels, working closely with external agencies to execute and optimize paid media programs to maximize reach and ROI. As a key leader on the demand generation team, you’ll bring creativity, analytical rigor, and a passion for delivering measurable outcomes.

What You’ll Do
Campaign Strategy & Execution:

Develop and own the integrated campaign strategy to drive demand generation and pipeline growth across enterprise and mid-market segments.
Plan and execute multi-channel campaigns, including email marketing, paid media, content syndication, webinars, ABM tactics, and social media.
Paid Channel Ownership:

Manage and optimize paid marketing channels, including search (Google Ads, Bing), social (LinkedIn, Twitter), display, and programmatic advertising.
Collaborate with external agencies to execute paid media programs, ensuring they deliver on KPIs and stay within budget.
Drive paid channel strategies to generate high-quality leads and accelerate pipeline creation.
Monitor paid channel performance, conduct A/B testing, and implement strategies to improve ROI.
Cross-Functional Collaboration:

Partner with product marketing, corporate marketing, and field marketing teams to craft compelling campaign narratives aligned with CloudBees’ value propositions and target personas.
Work closely with the sales and BDR teams to ensure campaign alignment, lead follow-up, and closed-loop feedback.
Performance Optimization:

Analyze campaign and paid channel performance to assess pipeline contribution using marketing automation and CRM tools.
Continuously optimize campaigns and paid strategies based on data insights to maximize ROI.
Tools & Technology:

Leverage marketing tools such as Marketo, Salesforce, Google Analytics, 6sense, and others to implement campaigns and measure success.
Team Leadership:

Mentor and develop team members, fostering a culture of collaboration, innovation, and results.
Manage relationships with external agencies and vendors to scale campaign execution when needed.
What the Role Requires
Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.
8+ years of experience in B2B demand generation, with at least 3 years managing integrated campaigns.
Proven success in driving pipeline and revenue through multi-channel marketing campaigns and paid channels.
Expertise in paid media strategy and optimization, including Google Ads, LinkedIn Ads, display advertising, and programmatic channels.
Experience managing external agencies to deliver paid media programs on time and within budget.
Strong understanding of the enterprise software buying cycle and personas.
Expertise with marketing technology platforms, including Marketo, Salesforce, Google Analytics, and ABM tools like 6sense or Demandbase.
Exceptional project management skills, with the ability to prioritize and execute in a fast-paced environment.
Excellent analytical skills, with a data-driven approach to decision-making.
Strong communication and collaboration skills, with the ability to influence cross-functional teams and senior stakeholders.
We’re invested in you!
We offer generous paid time off to allow our employees time to rest, recharge and to be present with family and friends throughout the year.At CloudBees, we truly believe that the more diverse we are, the better we serve our customers. A global community like Jenkins demands a global focus from CloudBees. Organizations with greater diversity—gender, racial, ethnic, and global—are stronger partners to their customers. Whether by creating more innovative products, or better understanding our worldwide customers, or establishing a stronger cross-section of cultural leadership skills, diversity strengthens all aspects of the CloudBees organization.In the technology industry, diversity creates a competitive advantage. CloudBees customers demand technologies from us that solve their software development, and therefore their business problems, so that they can better serve their own customers.

CloudBees attributes much of its success to its worldwide work force and commitment to global diversity, which opens our proprietary software to innovative ideas from anywhere. Along the way, we have witnessed firsthand how employees, partners, and customers with diverse perspectives and experiences contribute to creative problem-solving and better solutions for our customers and their businesses.

Please be aware that there are individuals and organizations that may attempt to scam job seekers by offering fraudulent employment opportunities in the name of CloudBees. These scams may involve fake job postings, unsolicited emails, or messages claiming to be from our recruiters or hiring managers.Please note that CloudBees will never ask for any personal account information, such as cell phone, credit card details or bank account numbers, during the recruitment process.

Additionally, CloudBees will never send you a check for any equipment prior to employment. All communication from our recruiters and hiring managers will come from official company email addresses (@cloudbees.com) and will never ask for any payment, fee to be paid or purchases to be made by the job seeker. If you are contacted by anyone claiming to represent CloudBees and you are unsure of their authenticity, please do not provide any personal/financial information and contact us immediately at tahelp@cloudbees.com

We take these matters very seriously and will work to ensure that any fraudulent activity is reported and dealt with appropriately. If you feel like you have been scammed in the US, please report it to the Federal Trade Commission at: https://reportfraud.ftc.gov/#/.

In Europe, please contact the European Anti-Fraud Office at: https://anti-fraud.ec.europa.eu/olaf-and-you/report-fraud_en

Some signs of a recruitment scam:
Ensure there are no other domains before or after @cloudbees.com. For example: “name.dr.cloudbees.com”
Check any documents for poor spelling and grammar – this is often a sign that fraudsters are at work.
If they provide a generic email address such as @Yahoo or @Hotmail as a point of contact.
You are asked for money, an “administration fee”, “security fee” or an “accreditation fee”.
You are asked for cell phone account information.
You are asked to cash a check for “equipment” prior to start.
You are offered a job offer immediately or without an interview.