Email & Content Writer

Compose.ly is seeking an experienced Email & Content Writer with a talent for engaging, consumer-focused copywriting to join our client’s team in supporting a leading provider of whole-house water filtration systems. This role will drive product awareness and consumer engagement through carefully crafted email campaigns, blog content, and occasional social media posts. The ideal candidate is a quick learner with a strong grasp of email marketing strategy and a keen ability to communicate product-specific information accurately and persuasively.

Commitment and Duration
Commitment: 10 hours per week
Duration: Initial six-month contract with potential for extension based on performance and company needs
Objectives of This Role
Advance our client’s email marketing efforts through creative, conversion-focused email campaigns.
Develop weekly blog posts that educate homeowners on water filtration topics, highlighting the value of the client’s systems.
Collaborate with the client’s marketing coordinator to ensure consistent, aligned content across emails, blogs, and social media.
Build a solid understanding of the product to convey complex details effectively and in line with the brand voice.
Responsibilities
Email Marketing: Draft and refine compelling email copy that supports product awareness and lead generation. Adapt content to meet the client’s campaign objectives and align with brand voice.
Blog Content: Write weekly blog posts covering topics relevant to water quality, filtration, and home maintenance, aimed at educating and engaging homeowners.
Social Media Copy: Craft concise, impactful social media posts to expand the client’s digital reach and support community engagement initiatives.
Product Training: Participate in product training to accurately represent the client’s filtration systems and compliance standards in all content.
Collaboration: Work closely with the marketing coordinator to build a unified content strategy that meets marketing goals and adheres to project timelines.
Skills and Qualifications
Proven experience in email marketing, copywriting, and content creation, preferably for consumer products or related industries.
Strong aptitude for learning product-specific information and translating it into consumer-friendly messaging.
Excellent editing and proofreading skills to maintain brand voice consistency.
Experience in SEO content writing for blogs is a plus.