Field Marketing Lead – Japan – Tokyo

Contentsquare is the all-in-one experience intelligence platform designed to be easily used by anyone who cares about digital journeys. With our flexible and scalable platform, organizations quickly get a deep understanding of their customers’ whole online journey.

We are a global leader in the experience analytics space, with a growing presence across 15 offices worldwide. We’re here to stay—and we’re looking for team members who are excited to drive impact and help us scale even further.

Our aim is to create an inclusive workplace where everyone learns and succeeds. Contentsquare has built a community of individuals who are daring, understanding, and deliberate. We invite you to join us in making the complex simpler—for our customers, their customers, and each other.

Important note: Be careful of scammers pretending to be from Contentsquare. We will never ask for money or contact you through random texts. For more information, visit our careers blog.

About the job

Contentsquare is looking for a Field Marketing Lead to join our team and play a key role in driving pipeline and customer engagement for the Japan market. This role focuses on leading, owning and implementing the marketing strategy in Japan to meet new business objectives, and be responsible for the strategy and execution of events and campaigns that engage, educate, and convert our audience. In this position, you will work collaboratively with our global marketing team members to deliver pipeline-generating marketing.

Key responsibilities:

Adapt and implement the Japan marketing plan in line with global priorities with the objective of driving pipeline for the business.

Work closely with the local sales, partnerships, and customer teams to align on strategy and deliver campaigns that exceed revenue targets

Plan and manage engaging and impactful events (virtual, hybrid, and in-person) from start to finish. This includes overseeing all logistics, managing the budget, and collaborating with local teams to ensure maximise event impact and align with business objectives.

Work with global content marketing team to help inform content strategy, develop campaign-specific messages and align demand generation programs with ongoing content initiatives

Work with global paid media team to drive digital demand through organic and paid channels

Partner with design, content, and video teams to produce promotional materials such as emails, landing pages, social posts, and videos.

Be a visible member and leader within the Japan market, including creating thought leadership, and being active in the field with the sales team when appropriate

Track, analyze, and report on the performance of all marketing activities and campaigns. You will monitor key KPIs, identify areas for improvement, and manage the regional marketing budget.

Who You Are:

The ideal candidate has at least 5+ years experience in managing events and marketing campaigns in a B2B SaaS or tech environment in Japan.

Fluent in Japanese and English, with strong communication skills.

Strong organisational skills and ability to handle multiple projects simultaneously while meeting deadlines.

Strong negotiation skills, interpersonal abilities, and confident interacting with senior personnel

Strong business acumen and the ability to track ROI of events and campaigns

Ability to work well in teams, particularly in collaboration with sales and creative departments.

A huge plus:

Experience with Salesforce and Marketo (or equivalent marketing automation tool)

Why you should join Contentsquare

We invest in our people through career development, mentorship, social events, philanthropic activities, and competitive benefits. We are always assessing the perks we offer to ensure we’re aligned with the employees’ needs.

Here are a few we want to highlight:

– Virtual onboarding, Hackathon, and various opportunities to interact with your team and global colleagues both on and offsite each year

– Work flexibility: hybrid and remote work policies

– Generous paid time-off policy (every location is different)

– Immediate eligibility for birthing and non-birthing parental leave

– Wellbeing and Home Office allowances

– A Culture Crew in every country we’re based in to coordinate regular activities for employees to get to know each other and bond outside of work

– Every full-time employee receives stock options, allowing them to share in the company’s success

– We have multiple Employee Resource Groups, that offer a safe space for individuals who share common identities, life experiences, or allyship to connect, support one another, and passionately advocate for the issues close to their hearts

– And more benefits tailored to each country