Social Media Manager

Responsibilities

We Coriteers are uniquely mission-focused and passionate about what we do. You’ll be surrounded by people who care deeply about making the world a safer and healthier place but are also competitive and measure success in terms of growth and revenue. The right person for this role is equal parts creative and strategic. You bring a strong point of view on what social should be in B2B, and you’re always looking for ways to test new formats, stretch the brand voice, and spark meaningful engagement. You’ll let data and culture guide your decisions, and you’ll help turn Cority’s social presence into a key lever for brand and business growth. When you’re successful, you’ll feel proud of the stories you helped shape, the trust you helped build, and the visibility you helped drive. And you’ll help Cority lead a category that’s ready for its breakout moment.

Launch bold, story-first content formats

Create the majority of Cority’s social content, with a strong focus on short-form, social-first video

Develop and test experimental content formats that are bold and engaging

Bring campaigns to life through original content that educates, entertains, and builds brand memory

Facilitate content capture at in-person events and quarterly content-batching sessions with key internal players

Storyboard, shoot, and edit social-first short form video content, while occasionally collaborating with freelance editors to extend capacity when needed

Execute and evolve Cority’s social media strategy

Work closely with the Director of Content and Storytelling to own and refine Cority’s organic social strategy (LinkedIn, YouTube, X/Threads, Reddit; potentially IG/TikTok)

Align social content with brand, demand generation, product marketing, and campaign priorities

Grow Cority’s share of voice in relevant platforms and identify emerging social spaces where our audience is gathering

Track, analyze, and report on performance across all organic social channels using platform analytics, campaign tracking, and share of voice reporting

Use performance data to continuously optimize content formats, posting cadence, and engagement strategies, and share actionable insights with brand, campaign, and demand generation teams

Amplify internal voices across the funnel

Partner with internal SMEs, executives, and customer-facing teams to co-create social content

Help lead content strategy for executive visibility, including interview-based storytelling, ghostwriting, and social-friendly narratives

Build programs to activate and scale internal voices from product, engineering, and customer success

Translate internal expertise into externally engaging, human-first stories

Drive visibility, engagement, and brand relevance

Track performance of organic social and experimental content using platform and campaign analytics

Iterate quickly based on performance, trends, and audience behavior

Ensure Cority shows up in a way that is credible, platform-native, and true to our brand personality

Serve as the internal expert on social-first best practices, trends, and tone

You Might Be a Fit If You

Can confidently create and edit short-form video and other social-first content for social platforms, and have the willingness to continue sharpening your skills in this area

Are fluent in social-first thinking and know how to turn technical ideas into compelling, conversational content

Have 3 to 6 years of experience in social media, content marketing, or digital storytelling in B2B environments

Are comfortable partnering with executives and SMEs to develop their voice and influence

Understand how to position social as a two-way brand and audience touchpoint, not just a distribution channel

Are curious, strategic, creative, and energized by a high-trust, high-impact environment

Are comfortable using analytics tools to make decisions and can connect social media performance to measurable business outcomes

Bonus Points If You

Have worked in B2B SaaS, especially in compliance-heavy or regulated industries

Have contributed to social-first brand campaigns or helped shape a company’s online presence

Are familiar with employee advocacy and content enablement tools

Have experience working with thought leaders, influencers, or creators in a B2B context

Bring advanced skills in video editing or creative production and are eager to keep leveling up in this area

WHAT’S IN IT FOR YOU?

· An opportunity to work in a values-driven, performance oriented, dynamic and growth focused culture

· We support a remote working environment with a one-time home office allowance and subsidized monthly internet allowance

· Competitive health benefits, dental plans, and retirement savings plan (RRSP, 401K plan etc.)

· Annual fitness allowance

· Mental health support provided through access to Calm Premium meditation app and access to Talkspace

· Access to Udemy, internal training programs, annual training allowance and certifications, if applicable, and High Talent Programs