Hands-On Head of Marketing (SaaS)

About FeedOtter:

Founded in 2016, FeedOtter has quickly become the go-to solution for content-rich email newsletter creation. We are pioneers in the email marketing space, offering a cutting-edge SaaS solution that dramatically simplifies the newsletter creation process.

Our platform is designed to help marketers transform a task that traditionally took hours into one that is either fully automated or takes less than 15 minutes, all while maintaining complete editorial control. At FeedOtter, we pride ourselves on driving innovation, delivering exceptional quality, and providing superior customer service.

Overview
We are seeking an experienced and highly skilled marketing professional to join our team as our Head of Marketing.

This unconventional role is for someone with deep expertise who can roll up their sleeves and get hands-on with executing marketing initiatives, while also providing strategic vision and thought leadership.

We are a small team. You will work directly with the founder/ceo and be instrumental in moving the business forward. You will likely manage and oversee freelancers from time-to-time but most often you will be directly executing marketing tasks.

Responsibilities
Develop and execute marketing strategies that align with the company’s objectives, with a particular focus on digital marketing, content creation, and customer engagement
Drive the creation of marketing content, including email newsletters, blog posts, and promotional materials, maintaining high standards of quality and engagement
Hands-on management of marketing campaigns, from concept through execution and analysis
Optimize our website and blog content for search engines and user experience
Identify opportunities to repurpose and update existing content assets
Conduct research and analysis to inform our overall marketing strategy
Manage your workflow with significant autonomy, setting and adhering to your deadlines while remaining flexible to the company’s evolving needs
Qualifications
5+ years of professional marketing experience, preferably in SaaS/tech
Proven track record of executing successful hands-on marketing campaigns and initiatives
Exceptional writing, editing, and content creation skills
Deep expertise in SEO, email marketing, website optimization, and marketing analytics
Self-motivated with the ability to work independently and manage multiple projects
Outstanding problem-solving, critical thinking, and decision-making abilities
Bachelor’s degree in Marketing, Communications, or related field
This is a high-level, hands-on individual contributor role perfect for an experienced marketing professional seeking significant responsibilities and the chance to showcase deep expertise – without managing direct reports. You will work directly on marketing projects and campaigns in a highly collaborative environment.

Compensation:

Salary range is $90,000 to $120,000 based on experience..
Remote work from anywhere
Medical, Dental insurance fully paid