Senior B2B Marketing Manager

About Figure

Figure is revolutionizing financial services with its disruptive technology platform. Our flagship product is the #1 non-bank HELOC in America. We’re delivering new consumer lending products and a capital markets ecosystem that maximize efficiency and transparency – by capitalizing on our loan origination activities, extensive network of partners, and growing pool of assets.

Join a team of 450+ people at Figure who have originated $11+ billion in loan volume.

We’re very profitable and growing fast.Figure has raised $469 million from top investors like Ribbit Capital, DST, Apollo, and Morgan Creek.

FastCo Most Innovative Companies

Forbes Top 50 Blockchain Companies

About the Role

Figure is seeking an experienced Sr. B2B Marketing Manager to help us grow our Partner HELOC business. You’ll partner cross-functionally with our channel marketing team, revops, and sales to develop and execute marketing strategies and campaigns across multiple channels.

What You’ll Do

Marketing Campaign Execution and Optimization

Spearhead the strategy and execution of sophisticated marketing campaigns to reach defined B2B and B2B2C audiences and hit aggressive SQO targets 
Tactics such as email marketing, webinars, digital marketing, social media marketing, account-based marketing (ABM) campaigns, and event promotion and follow-up campaigns
Identify and leverage optimal channels to reach key market segments
Collaborate with sales and content teams to develop targeted, relevant messaging
Continuously analyze campaign performance and implement data-backed optimizations
Sales Enablement and Collateral Management

Partner closely with the sales team to develop and maintain marketing collateral, including for new products and upsell motions 
Ensure all messaging is consistent, compliant with industry regulations, technically accurate, and compelling!
Adapt marketing materials to address specific customer segments and use cases
Deliver high-quality, sales-ready leads to the enterprise sales team
Implement lead scoring and nurturing workflows in Hubspot
What We Look For

6+ years of experience in B2B Marketing
3+ years of experience with Hubspot Marketing Hub or Salesforce Marketing Cloud, especially with standing up campaigns, processes, and attribution from scratch
Financial technology, software, and B2B experience preferred; Mortgage Industry experience a plus!
Proven experience in implementing and managing ABM strategies
Problem solver, willing to get their hands dirty
Understanding of marketing compliance requirements
Clear and concise communication skills, with the ability to translate complex concepts for various audiences
Excellent quantitative and qualitative problem-solving skills
Demonstrated ability to think strategically and analytically
Excellent attention to detail, follow through, and adequate sense of urgency
Ability to simultaneously manage multiple projects and prioritize appropriately
Salary

Compensation Range: $118,800 – $148,500
25% Bonus Target
Equity stock options package
This is the compensation range for the United States, actual compensation may vary based on individual candidate experience, location, or evolving business needs
Perks

Comprehensive health, vision, and dental insurance with 100% employer-paid premiums for employees and their dependents on select plans
Company HSA, FSA, Dependent Care, 401k, and commuter benefits
Employer-funded life and disability insurance coverage
11 Observed Holidays & Accrued PTO plan
Up to 12 weeks paid family leave
Continuing education reimbursement
Depending on your residential location certain laws might regulate the way Figure manages applicant data. California Residents, please review our California Employee and General Workforce Privacy Notice for further information. By submitting your application, you are agreeing  and acknowledging that you have read and understand the above notice.

Figure will not sponsor work visas for this position. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.