Webflow Designer

Who We Are
Float is the world’s leading software for teams to plan their time. Launched in 2012, we’ve grown every year since, and remain proudly independent, self-funded and profitable. As a certified B Corporation, we’re committed to making a positive contribution to our team, customers, the environment, and the remote community. We’re a team of 50 working 100% remotely who believe in living our Best Work Life. You’ll partner with team members globally, including Australia, Mexico, Italy, Nigeria, Canada, and the USA.

We’re on a scale up journey, and we’re seeking people who thrive in this stage, given the autonomy, and the opportunity, to do the best work of their career.

Why We’re Hiring For This Role
Our marketing site is where folks discover who we are and what we do—and where we need to inform, inspire, and convert them to join our growing customerbase. We’ve recently re-platformed onto Webflow and we’re seeking a designer with Webflow development skills to shape the next phase of our growth.

You’ll report to Cam, our Director of Design, partner with our Visual Designer, Mariana, and have product designer teammates in Jill, Rod, and Shay. You’ll be an operating role in the marketing team, working with Siobhan, our Director of Marketing, and partnering with folks across growth, content, and product marketing, as well as our Front-end Engineer Rohan, for more complex work.

We’re looking for a person motivated by designing a world-class brand and content experience that inspires teams to try Float. As we journey from startup to scale-up, you’ll have the opportunity to help shape our design and marketing team and influence the role design plays in our company’s growth.

You’ll take ownership of the design of our marketing site, with the opportunity to:

Lead the next critical phase of our marketing site design. You’ll drive the next phase of our marketing site design to set us up to play bigger.
Optimize design for on-site conversion. Contribute to increasing trial sign-ups with UX design that provides a best-in-class brand experience and optimizes for visitor-to-trial conversions.
Make an impact. Be the driver of our marketing site design strategy and design x development roadmap.
Collaborate and grow. Partner with cross-functional teams to deliver a marketing site experience that builds brand trust and authority.

You’ll be working asynchronously with a bright, dedicated team from across the globe, with a strong focus on taking complex problems and creating solutions that feel simple and intuitive for our users.

What You’ll Be Responsible For
Early on, you’ll jump right into:

Own the end-to-end UX/UI of our marketing site, including its design system. You’ll work with our Visual Designer, Mariana, to progress our brand style, UX experience, and UI design for the marketing site, and partner with our product designers to ensure we’re creating a consistent unified experience across Float

Once you are a bit more settled, we expect that you will jump into the following projects:

Experiment with new growth marketing initiatives like building calculators and creative tools that attract more teams to discover and try Float
Design new landing page templates that showcase the value of Float and are optimized for conversion
Design and execution for communicating Float’s new features and product marketing campaigns on site, in partnership with Alexandria, our Senior Product Marketer
Design execution for building our employer brand through Float careers and our company blog, in partnership with the Talent Team and Siobhan
 

What You’ll Need To Be Successful
We want you to love your work and believe that these skills will allow you to succeed in the role. Applying these skills requires:

UX/UI design experience, preferably with SaaS brands, and working end-to-end from early stage ideas, to specs, to wireframes, to polished design
Webflow design and build experience, on conversion driven marketing sites
Design systems development, maintenance, and documentation experience
Experience creating animated assets, using Lottie or similar technologies
Excellent communication skills, with the ability to articulate the rationale behind design solutions and tradeoffs in line with project requirements
Stakeholder management skills, as well as the ability to prioritize work based on departmental and company goals

The hiring process for this role looks like this:

Initial First Meet (20 min): You’ll meet with Ashley Mondesir, Talent Coordinator, to discuss your interest in the role and review your questions about working at Float.
Manager Interview (45 min): You’ll meet with Cam, Director of Design, and Siobhan, Director of Marketing, to discuss your design experience, how you would add value to our design team, and to learn more about your goals in the role.
Co-Worker Interview (30 min): You’ll meet with Fio, Senior Content Strategist, and Shay, Product Designer, to dive deeper into your experience working with cross-functional teams and for you to learn more about the team.
Founder Interview (30 min): You’ll meet with Glenn, Float’s CEO, to get to know you and see if you have potential to be a great addition to the team.
 

Note: Industry research shows that women and those in traditionally underrepresented groups generally don’t apply to jobs unless they check all the boxes for the role. If you feel strongly that you have what it takes for this role but don’t check 100% of the boxes—that’s okay—we encourage you to apply anyway and highlight what you can bring to the table.