Growth Marketing Lead

Please note: this role involves both strategy and execution. This is a role for doers who want to roll up their sleeves and get their hands dirty.
You’ll have significant freedom to move fast, test things out and find channels that work
You’ll have the flexibility to build your own team over the next 18 months
You will be responsible for setting targets for each stage in the funnel and managing budgets against those targets
You’ll be given all the support and resources you need to achieve this growth:
You’ll have a budget for both acquisition and running experiments
We have an email list of over 3 million event attendees we’ve barely tapped into
Job Requirements

You will
Lead our growth and revenue generation efforts from the earliest stages
Focus on activation, identifying and scaling efficient and effective channels
Improve the LTV of our customers through implementing activation and retention strategies
Build cross channel measurement frameworks to identify the optimal deployment of marketing budget on a weekly, monthly and quarterly basis
Create and manage your own Key Performance Indicators
You are
Proactive and creative – you work by performing experiments across channels, tactics and product areas to drive key metrics
Data-driven, but you have a bias towards action and using your gut when data isn’t available. You love A/B testing, content creation, community development and using modern tools to drive inbound interest
You must have
A proven track record of planning and executing growth initiatives at early-stage startups within a small team or even solo
At least 4 years of experience in growth roles at software startups
A “get it done” execution-focused approach to your work, rather than getting stuck in analysis paralysis
You (ideally) have
An experimentation mindset
Served our target market – content creators, bloggers and those who sell courses, digital products and services
Started your own business or side hustle in the past
Benefits
30 days flexible PTO
Remote-first culture
Remote-work equipment