Market and Competitive Analyst

we believe the path to answers in healthcare should be clear-whether you are waiting for a diagnosis or trying to expedite one. Our medical imaging solutions streamline the flow of information, simplifying complex processes, maximizing efficiencies, and shining a light on the unknown. We empower physicians to get patients the answers they need faster and improve outcomes for everyone. With more accessible imaging, we are getting patients out of the dark.

 

Headquartered in Raleigh, NC and Montreal, Intelerad has nearly 800 employees located in offices across four countries. The company empowers nearly 2,000 healthcare organizations around the world with the speed, scalability, and simplicity needed to increase business performance while, most importantly, improving patient outcomes. Intelerad’s modern enterprise solutions have been acknowledged by a Best in KLAS recognition, ranking #1 for PACS Asia/Oceania in the 2021 Best in KLAS: Global Software (Non-US) report.

 

Job Description

Purpose

We are seeking a Market and Competitive Analyst to join the product marketing team to help us deepen our understanding of and stay ahead of market trends and competitive dynamics. The Market and Competitive Analyst will be responsible for conducting in-depth market research and competitive analysis to support strategic decision-making. This role requires a keen analytical mind, strong research skills, and the ability to synthesize complex information into actionable insights.

 

Key Responsibilities:

Market Research

 

Conduct comprehensive market research to identify industry trends, market opportunities, and potential threats.

 

Manage relationships and perception of Intelerad with the industry’s key research partners.

 

Competitive Analysis

 

Regularly review competitors’ positioning and messaging​.

 

Gather and analyze data from various sources, including publicly available reports, internal data, and interviews.

 

Conduct win-loss analysis with third-party research partner.

 

Reporting

 

Prepare detailed reports and presentations that communicate findings and recommendations to cross-functional stakeholders.

 

Collaboration

 

Support marketing, sales, and product development initiatives by sharing insights with our commercial teams and product management team.

 

Work closely with cross-functional teams, including marketing, sales, product management, customer success and finance, to ensure alignment and drive business growth.

 

Qualifications

Qualifications:

Bachelor’s degree or equivalent in business, marketing, economics, or related field.

 

1-3 years of experience in market analysis or a similar role.

 

Skills:

Strong analytical and critical thinking skills. Ability to interpret data and present it in a clear, concise, and relevant manner.

 

Excellent communication and interpersonal skills.

 

Ability to work independently and as part of a team.

 

Proficient in Microsoft suite, specifically Microsoft PowerPoint

 

Supervisory Responsibilities: None