Marketing Specialist

About the job:
Full-time
ABOUT KOLSQUARE :

Kolsquare edits a software solution in SaaS used by marketing professionals for managing KOL Marketing campaigns (K.O.L for Key Opinion Leaders, aka Influencers), and designed to optimise brand communication strategies in response to new digital challenges. Using our technology, professionals can identify the best KOL profiles, fully manage their KOL Marketing campaigns and measure their results and performances.

Kolsquare offers hundreds of customers (Coca-Cola, Danone, Publicis, Orange, Sézane, Decathlon, etc.) the latest Big Data, AI and Machine Learning technologies to activate inspiring and genuine partnerships with over 3M KOLs (Key Opinion Leaders) with more than 5,000 followers in 180 countries on Instagram, TikTok, X (Twitter), Facebook, YouTube and Snap.

OUR MISSION :

Kolsquare exists to help you reach your greatest potential. And positively impact the world.

Influencer Marketing is today described as a revolution, a 20B$ market that is a major transformation in the media and digital world. It has also become a real gold mine, creating high hopes but also bringing its share of myths and legends. Everyone knows it works and can have an amazing impact on brand awareness or customer acquisition, but not everyone knows exactly how to do it. At Kolsquare, we firmly believe in this new media and are convinced that it’s the best way for ideas, people and organisations to grow and reach their greatest potential. We also believe that it’s a great way to create positive impacts for a better world. Our mission is therefore to give everyone access to the power of KOL Marketing.

YOUR MISSION AS MARKETING SPECIALIST GERMANY:

Your mission: turn Kolsquare into the N°1 MarTech in the Influencer Marketing industry in DACH.

YOUR SCOPE AS MARKETING SPECIALIST GERMANY:

Reporting to the Head of Growth, you will lead our marketing and communication efforts in the DACH market.

As Marketing Specialist, you will collaborate closely with the Brand, Content, and Growth managers to develop and execute effective marketing strategies in order to increase brand awareness and sales in DACH (including Events, Press Relations, Social Media, Influencer Marketing, Partnership, Email Marketing, Paid Campaigns and Marketing Materials).

Your main responsibilities will be the following:

– Define and implement marketing and communication strategies for the Dach market aligned with overall business objectives

– Measure and analyze local marketing KPIs and use the insights to adapt strategy

– Assist the Global Growth team by providing insightful market knowledge and expertise

– Support the Global Brand Manager for events, press relation and social media management in the German market

– Adapt marketing content to the German market, such as newsletters, paid ads, website pages and marketing materials.

– Build local Marketing partnerships

– Monitor market trends and competitors’s activities, and share reporting within the company

– Collaborate with other Kolsquarians (Sales, Account Manager, Product, etc.)

This job is tailored for you if:

– You have 5 years of work experience in a similar role, with a track record of success in marketing and communication management for MarTech / AdTech company;

– You are very organized, proactive, have a synthetic mind

– You have excellent communication and interpersonal skills

– You have strong analytical and strategic thinking skills

– You are creative and think out of the box

– You are a solution maker: you face challenges with enthusiasm, and always think about solutions

– You are a team player

– You love digital marketing, social media and/or influencer marketing

– You are native German speaker and fluent in English (compulsory)