CRO Specialist, Landing Pages (REMOTE)

LUCYD is at the forefront of revolutionizing the advertising world, dedicated to promoting wellness, sustainability, and social responsibility through Conscious Compounds™. Our work in compliant advertising for CBD, Cannabis, and direct-to-consumer (DTC) wellness e-commerce brands is not just about marketing; it’s about making a real difference.

We are on the lookout for a talented Conversion Rate Optimization (CRO) Specialist, with a focus on Landing Pages, to help elevate our paid social advertising campaigns to the next level.

Why Join LUCYD?

Purpose-Driven Work: Be part of a team that’s making a tangible difference in people’s lives.
Innovative Culture: Thrive in an environment that values creativity, forward-thinking, and cutting-edge practices.
Remote Collaboration: Join our fully remote team, enjoying flexibility while working alongside dedicated professionals.

Your Role and Impact

As a CRO Specialist focusing on Landing Pages, you will play a crucial role in optimizing the digital journey for our clients, directly influencing our mission’s success. Your responsibilities will include:

Landing Page Leadership: Lead the design and optimization of landing pages for all paid social campaigns, from wireframing to crafting compelling copy and gathering creative assets.
Collaborative Creation: Work closely with our UI designers and developers to bring these landing pages to life, ensuring they are not only visually appealing but also optimized for conversions.
Performance Analysis: Continuously analyze the performance of landing pages, implementing new iterations for A/B testing to refine and enhance conversion rates.
Funnel Optimization: Evaluate the entire eCommerce funnel, identifying and executing opportunities for conversion rate improvements across the board.

What You Bring

Experience: 3+ years in conversion rate optimization, specifically with a focus on landing pages and eCommerce funnels.
Technical Skills: Proficient in wireframing tools, proficiency with Shopify, and experience with platforms like Unbounce, Leadpages, or similar.
Analytical Mindset: Strong ability in using analytics tools to drive decisions and iterate on performance.
Collaboration: Excellent communication skills for working with cross-functional teams and bringing ideas to life.

Role Type & Requirements

This is a full-time role (approximately 40 hours / week).
Must work on Eastern Time (EST / EDT)
Native English speaking or English proficiency level of C1 (Advanced)