Email Marketing Specialist

Mauve Group was established in 1996 – with our first office being a broom cupboard, above a post office in Teolo, Italy. Fast-forward nearly three decades, and today we stand tall as a leading, award-winning Employer of Record and workforce solutions provider in the global HR industry.

To date, we’ve partnered with more than 2,250 start-ups and multi-national corporations across over 70 industries – supporting every stage of their international roadmap, as they grow beyond their home markets.

From compliance to marketing, HR to payroll, our in-house teams are a global community, situated around the world to support our clients on their time zones. Working flexibly from office locations or hybrid/remotely, Mauve’s people help our clients to benefit from reduced risks, lower costs, and faster timescales when they expand or employ overseas.

But that’s not all. As you may expect from a people-led company like ours, everyone at Mauve Group shares a common passion – to deliver high quality, high impact work. In return, we provide you with a range of benefits and perks – more on these a little later.

The main purpose of your role
As part of our growth plans, we’re looking for a highly skilled and motivated Email Marketing Specialist with experience using Marketing Cloud Account Engagement (MCAE, formerly Pardot) to join our dynamic global Marketing team.

You’ll be responsible for developing and executing automated marketing campaigns – managing email marketing initiatives and overseeing end-to-end campaign management processes.

Job Responsibilities
Planning, executing, and optimising email marketing campaigns; crafting compelling and targeted email journeys for our B2B audiences, plus engaging and nurturing database contacts using marketing automation platforms – preferably MCAE (formerly Pardot), to drive engagement as well as generate leads and conversions.
Collaborating with cross-functional teams, to create targeted automation workflows and drip campaigns; including lead nurturing, customer onboarding, and re-engagement campaigns.
Segmenting email lists based on various criteria, such as demographics, behaviour, and engagement history, to deliver personalised and relevant content.
Collaborating with cross-functional teams, to create compelling emails that will engage and encourage click-throughs, as well as helping the outbound sales department.
Conducting A/B tests on email campaigns, to determine the most effective strategies and improve performance.
Ensuring all email campaigns comply with relevant laws and regulations, including CAN-SPAM and GDPR.
Monitoring campaign performance metrics, such as open rates, click-through rates, and conversion rates, and use data-driven insights to optimise campaign effectiveness.
Managing the end-to-end campaign management process, including campaign planning, scheduling, execution, and post-campaign analysis.
Coordinating with internal and external stakeholders, to ensure timely and accurate delivery of campaign assets and communications.
Collaborating with the wider team on event-related communications and promotions.
Building Engagement Studio (nurture stream) templates and campaigns, to support event participation and follow-up.
Working closely with the CRM team, to ensure seamless integration between MCAE and our CRM system; ensuring accurate tracking and reporting of leads and conversions.
Staying informed about industry trends, best practices, and emerging technologies in marketing automation, email marketing, and campaign management.
Job Requirements
To thrive at your role, we expect you will be/have:
A Bachelor’s degree in marketing, communications, business, or a related field.
Proven experience in marketing automation, email marketing, and campaign management, preferably in a B2B or SaaS environment.
Proven experience using Marketing Cloud Account Engagement (MCAE, formerly Pardot).
A strong understanding of email marketing best practices, including email design, segmentation, deliverability, and compliance.
Experience in writing and creating cold outreach messaging sequences, to help generate leads.
Proficiency in MCAE (formerly Pardot), email marketing best practices, and knowledge of HTML/CSS for email template customisation.
Excellent analytical skills and the ability to interpret data, to drive actionable insights and optimisations.
Creative thinking and problem-solving skills, with the ability to develop innovative campaign strategies and solutions.
Strong project management skills and the ability to manage multiple projects simultaneously in a fast-paced environment.
Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners.
The ability to use initiative and work without close supervision.
Able to apply a flexible approach to workload with conflicting deadlines.
Strong team working skills.
Excellent attention to detail.
A quick learner with an interest in learning new skills.
A positive attitude with strong interpersonal skills.
And here are some desirable (but not essential) qualities:
Qualifications: Digital marketing, advertising, and/or data analysis.
Certifications: MCAE (Pardot) certification is a plus.
Familiarity with other marketing automation tools and CRM systems, such as Salesforce.
Creative writing skills.
Proofreading skills.
Digital marketing skills.
Experience of website editing, using WYSIWYG type editors.
Employee Benefits
A good annual leave entitlement (alongside public holidays, specific to your location).
A truly flexible, hybrid working environment.
Mauve Academy – an online L&D portal, to help you to develop and learn new skills, and understand how to apply them.
Yearly training allowance, to promote personal and career growth – upskill yourself, gain a certificate, and apply your learnings.
Pension and Mauve Group pension contribution, where applicable.
And lots of fun opportunities, such as domestic and international travel (where it’s linked to your role), departmental/office meetups, and company-wide events.