Senior Product Marketing Manager – Spend Management & Cards

In the 1930’s Procter & Gamble wanted to sell more soap, so they started running radio ads. It was a unique move at the time, but ended up paying off. Why? During the day, radios were airing serial dramas, regularly listened to by a large audience of homemakers. These ads did so well that soon other soap companies started sponsoring these radio shows, and the term “soap opera” was born. 

A deep understanding of their target audience and some creativity was a successful formula for P&G, and that’s one that still works today. Mercury is looking for a Product Marketing Manager who is excited to gain a deep understanding of our audience – as well as our products and the broader market – to uncover insights that will inform the product roadmap and overall marketing strategy. 

As Product Marketing Manager, you will initially focus on Mercury’s Spend Management, Cards, and Reimbursements products. You will know these products and accompanying features inside and out. You will be an expert in understanding and engaging with the needs of our target customers, and will have a deep understanding of their unique goals and challenges. And, you’ll own how we position and launch new spend management products and features, both to win new customers and retain existing ones. 

*Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group and Evolve Bank & Trust, Members FDIC.

Here are some of the things you’ll do:

Develop and execute a comprehensive product marketing strategy to drive awareness, adoption, and revenue growth for Mercury’s spend management and cards products.
Go deep on our products, the market, and our customers in order to articulate product positioning, messaging, and value propositions.
Use quantitative and qualitative data to understand what our customers need, and where the incumbent products available today aren’t cutting it.
Plan and execute product GTMs, nailing audience segmentation, messaging, channel strategy, and measurement.
Collaborate with Eng/Product/Design to influence the product roadmap, with the ultimate goal of increasing product adoption and customer growth.
Partner closely with Sales and Relationship Management teams to improve sales win rates and product upsell opportunities
Build a strong relationship with marketing and brand teams to develop email campaigns, landing pages, advertising, case studies, social posts, and public relations outreach relating to your products.
Roll up your sleeves to get things done – this can be anything from writing a press release to negotiating a sponsorship to interviewing customers, or whatever the project requires.
We believe a successful candidate will have some of the following qualities:

6+ years experience, with 3+ years of product marketing experience at a tech company
Ideally at least 1 year of product marketing experience in fintech
Product marketing depth: you are an expert in personas, positioning, messaging, pricing, and GTM strategy
And marketing breadth: you understand channels and content types, and how to use them to deliver the right message to the right audience at the right time  
Exceptional communication skills, with the ability to influence and collaborate effectively across different levels of the company
Strong strategic thinker with the ability to translate market insights into actionable plans and initiatives
Customer-centric – you are excited to talk to customers and have experience doing customer research that is turned into actionable strategy and recommendations. 
Enjoy storytelling through numbers and testing your assumptions (experience with data analysis and SQL is a big plus)
Be flexible and have an understanding that in a fast-growing startup like ours, your job might change as priorities shift
The total rewards package at Mercury includes base salary, equity (stock options), and benefits.

Our salary and equity ranges are highly competitive within the SaaS and fintech industry and are updated regularly using the most reliable compensation survey data for our industry. New hire offers are made based on a candidate’s experience, expertise, geographic location, and internal pay equity relative to peers.

Our target new hire base salary ranges for this role are the following:

US employees in New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $181,600 – $213,700
US employees outside of New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $163,400 – $192,300
Canadian employees (any location): CAD 165,300 – 194,500