Creative Design Lead

we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content – wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description:

The Creative / Graphic Design Director will play a critical role in bringing the Nielsen brand and products to life. This role is responsible for executing the brand’s visual identity and developing creative strategies across digital marketing channels including email, paid media, website, and social. The ideal candidate will have experience distilling complex ideas, technologies and products into visually compelling narratives that drive engagement and performance with various audiences.

As the primary creative / design leader, we are looking for someone who can set the creative strategy and vision for projects, serve as a creative advisor to the digital and growth marketing team, as well as execute. This role will also be responsible for managing a production agency and creating a high performing relationship with effective feedback cycles to improve performance. Prior design experience is a must. Candidates must have advanced proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign), with a strong understanding of digital design principles, typography, and layout techniques that drive marketing engagement. Hands-on experience with tools such as Figma and Canva, along with knowledge of web design best practices is preferred. A successful candidate will thrive in a fast-paced, dynamic environment and demonstrate an ability to execute with agility.

Responsibilities

This role will partner with marketers, writers and data analysts to develop creative assets to help drive or support product and data narratives across owned and paid marketing channels

Deliver creative concepts and digital assets to support integrated marketing campaigns including email, paid media, website, and social media posts that drive audience engagement and performance

Manage development of creative executions across all channels that strongly resonate, while maintaining consistency for the Nielsen brand

Conceptualize and design graphics, visualizations, and animations for websites and other interactive platforms

Manage relevant agencies and production partners to leverage emerging media technologies and creative approaches for a variety of marketing activations

Generate compelling motion graphics and videos to guide client and prospect journeys and support marketing strategies to drive awareness, consideration and conversion

Develop design templates for employee enablement for social and direct email campaigns, as well as client presentations

Collaborate with cross-functional teams across all work streams to deliver high-quality creative assets that align on business efforts

Optimize production agency partner relationship to drive high performance

Manage multiple projects and priorities from ideation to execution

Develop strategies that engage, educate and bring the Nielsen brand and data to life for key target audiences

Manage one direct report and create an environment of ongoing growth opportunities

Qualifications

5 – 7+ years of marketing programs experience, with a focus on owned and paid email and digital marketing

Experience creating and executing design and creative concepts across all marketing channels

Familiarity with UX landing pages, digital and social media best practices that will drive engagement and performance

Experience working across various styles and mediums including illustration, iconography and animation weaving them together into holistic solutions

Experience managing an external agency and direct reports

Proven ability to manage multiple projects, programs and priorities in a fast-paced, dynamic environment

Motivated self-starter with ability/confidence to work independently, and as part of a team

Experience working with designers to develop compelling digital materials on time and on budget

Highly organized, great attention to detail and deadline driven

Works well under tight deadlines, self-starter and self-manager

Have a roll up your sleeves and get it done attitude – it is not enough to have great ideas, you must be able to get stuff done

Ability to navigate ambiguity and shifting priorities with a structured approach

Bachelor’s degree or equivalent experience

Nielsen: Enabling your best to power a better media future. Our comprehensive benefits package (including health wellness plans, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, company provided car for those who qualify, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.

A reasonable estimate of salary range for a new employee to be offered this role would be $66,000 – $225,000 which would be adjusted based on each employee’s geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs.

Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you’re unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.