Director of Brand Marketing

We’re currently seeking a Director of Brand Marketing to join our team.
 
The ideal candidate will have extensive experience in the blockchain space (crypto or Web3) to evolve our brand strategy across all channels. This role will be instrumental in establishing and maintaining Offchain Labs’ and Arbitrum’s positions as thought leaders in the blockchain space while driving awareness and adoption of our solutions.
 
This person will be responsible for developing and maintaining the brand’s presence while ensuring consistency in tone, message, and visual identity across all platforms and materials. The role combines creative vision with strategic execution to create a cohesive brand experience that resonates with our target audience.

Job Responsibilities
Campaign Management: Develop and execute innovative, multi-channel marketing campaigns that strengthen brand positioning and drive audience engagement. Develop compelling campaign narratives that align with business objectives and resonate with target audiences. Campaigns should live across, and not limited to owned channels, earned media, and paid opportunities.
Establish and Maintain Brand Voice: Establish and maintain brand voice, tone, and messaging guidelines across all marketing channels, ensuring consistency in how we communicate with our audiences. Oversee and approve all marketing materials, digital assets, and communications to ensure brand consistency and quality.
Multi-Channel Strategy: Expertise in developing and executing multichannel marketing strategies, with demonstrated ability to implement, measure, and optimize owned, earned, and paid media campaigns across various platforms. Must show a proven track record of analyzing campaign performance metrics, adjusting tactics based on data insights, and reporting ROI across all channels.
Strategic Partnership Development: Spearhead high-impact partnership initiatives across key partners. Evaluate and secure strategic collaborations that amplify brand presence and accelerate solution adoption.
Market Intelligence & Agile Response: Real-time monitoring and analysis of industry shifts, competitor movements, and new opportunities. Transform insights into action that keep us ahead of industry trends and maintain our competitive edge.
Internal Alignment & Technical Translation: Partner with product and engineering teams to translate complex innovations into compelling narratives that resonate with our ecosystem stakeholders and align with our broader strategic objectives.
Job Requirements
Bachelor’s degree in marketing, business, or a related field.
7+ years of experience in marketing roles, with a focus on developing and executing marketing strategies within the (crypto, Web3) space.
Deep understanding of the ecosystem dynamics, including key stakeholders, trends, challenges, and opportunities.
Strong strategic thinking with the ability to identify opportunities, formulate effective strategies, and drive results in a complex and rapidly evolving ecosystem.
Excellence in campaign strategy and execution. Strong creative direction and storytelling abilities.
Excellent interpersonal skills, with the ability to build and maintain strong relationships with partners, developers, KOLs, and other ecosystem stakeholders.
Creative thinking and innovative mindset, with the ability to oversee the brands presence across channels ensuring verbal and visual identity is consistent.
Employee Benefits
Remote-first global workforce + soon to open NY office.
Annual company offsite (last year, Bahamas!).
Opportunity for subsidized attendance to industry conferences.
Medical, dental & vision coverage (US + some other countries).
401k retirement plan + company match (US only).
Home office set up / ergonomic equipment matching program.