Growth & RevOps Lead

About Salesflow

Salesflow is a fast-growing, bootstrapped LinkedIn-centric & email multi-channel automation platform used by sales teams, agencies, and consultants globally to generate leads, book meetings, and scale outreach. Now we’re looking to scale and adjust to ever-changing needs with AI and new features to serve new markets for expansion.
We’re looking for a high-performance Growth & RevOps Lead to take full ownership of our marketing-led growth engine. This is a strategic and execution-heavy role, ideal for a hybrid operator who can build growth systems, own channels, drive distribution, and scale marketing automation.

Key Responsibilities

Growth & Marketing Ownership

Own end-to-end experimentation and sprints across Paid, Email, SEO, Influencer, Newsletters, Partnerships and PLG strategy.
Lead marketing and GTM for the new PaaS/API product (lead generation, acquisition, activation).
Build scalable campaigns for lead gen, acquisition, conversion, and reactivation.
Drive PLG funnel metrics (visitor > trial > activated > paid > retained)

Outbound Function

Own cold outbound strategy and execution (email, LinkedIn).
Build messaging, sequences, ICP targeting, A/B tests, and SDR enablement.
Align outbound messaging across PaaS and core Salesflow offerings.

RevOps & HubSpot Systems

Be the HubSpot expert: build, maintain, and optimise workflows, automations, scoring, segmentation, and reporting.
Set up tracking and attribution frameworks (trial source, CAC, MQL > SQL > Paid journey).
Create scalable infrastructure for lead handoffs, activation flows, and onboarding.
Collaborate with Sales, Product, and Customer Success teams to operationalise growth.

Partnerships & Amplification

Develop partnerships with complementary SaaS products and platforms.
Explore co-marketing, newsletter swaps, guest features, and affiliate expansions.
Build a pipeline and nurture warm B2B partnership opportunities.

Must-Have Skills & Experience

4+ years in Growth, Marketing, or RevOps roles at a SaaS company (bonus for PLG or B2B SaaS experience).
Proficient in HubSpot (or similar tools like Marketo, ActiveCampaign).
Strong copywriting and messaging instincts across cold, paid, and onboarding flows.
Data-led: knows how to use analytics tools to make decisions (Mixpanel, GA4, etc).
Experience launching and scaling outbound functions.
Familiar with SaaS PaaS/API products and developer-first GTM strategies

Nice to Have

Affiliate/influencer marketing experience.
SEO and AISEO experience.
Experience in a 0 to 1 GTM or startup to growth environment.
Familiarity with scraping, enrichment, or outbound prospecting tools.

What do we offer?

• Salary range $50K and $70K
• Paid holidays + 8 bank holidays
• Remote Work – Working hours 9am to 5pm UTC
• Career growth opportunities within the company
• A fun, collaborative, and remote-friendly work environment
• Professional growth – Gain hands-on experience across multiple marketing disciplines and our L&D resources
• Fast-growing SaaS company – Be part of an exciting journey.
• Impact-driven role – Your work directly contributes to our marketing success.