Demand Generation Manager

We started SSR in 2018 to help organizations find and buy the right HR and recruiting tools through our in depth reviews and buyer guides. We hold our own against huge sites like Capterra, NerdWallet, and TrustRadius, while carving out a large part of a growing niche.

We are looking for a creative, data-driven demand gen manager with strong paid media chops to help us scale the number of businesses we are able to help each month by generating leads and revenue.

This opportunity is ideal for someone who knows how to run growth campaigns, and wants to make an outsized impact at a fast growing company.

Responsibilities:
Develop and implement demand gen strategies and campaigns across various marketing channels like Google, LinkedIn, Meta, etc
Work closely with the Marketing and Sales teams to align efforts to drive revenue
Use data and analytics to measure and improve performance of demand gen
Develop and maintain relationships with partners and other stakeholders who can help us fill the funnel
Measure and report on success of demand gen campaigns using metrics such as leads, conversions and revenue by channel
Monitor industry trends to stay up to date with new technologies and techniques
Create and manage demand gen budgets and forecasts
Strong excel and data analysis skills to identify trends and generate actionable marketing performance reports
Analyze lead funnel data and provide insights to improve conversion rates
Identify and test new marketing channels to drive business growth

Qualifications:

You’ll have a direct impact on scaling our mission through creative campaigns, optimization strategies, and collaborative efforts with the broader team. The ideal candidate has:
4+ years experience working in a demand generation or growth role focused on driving results through paid media
Ability to creatively and empathetically build landing pages, campaigns, and other assets
Experience with conversion rate optimization (CRO) and A/B testing for landing pages, ads, and other marketing assets
Data driven with a native fluency in conversion and ROAS math
Clear communication skills necessary in a remote only, asynchronous environment
Experience with various ad platforms, both SEM and paid social
Entrepreneurial Mindset: driven to experiment, test new ideas, and take full ownership of projects
Experience with CRMs, preferably Hubspot, and marketing automation software

Work Timing:
We are asynchronous and have flexible working hours. But you do need to have some overlap in the Eastern first half.

Interview process:
We request interested candidates to go through a 15-minute assessment. We will then have 1:1 interviews with the top candidates.

Note: Please do not spend more than 15 minutes on the assessment 🙂