Content Specialist

As a pivotal member of a small but growing Content Marketing team at our boutique SEO agency, the Content Specialist will play a critical role in providing exceptional service to our clients while helping scale and refine our operational processes. 

This role involves managing digital content for our clients across various platforms, including conducting keyword research, coordinating graphic design projects and building content calendars. Additionally, you will support SimpleTiger’s own content initiatives. You will work closely with the Head of Content and other content team members to ensure a cohesive and effective content strategy.

Effective communication is crucial in this role, requiring proficiency in both written and verbal forms. You will frequently interact with clients through text (Slack) and calls (Zoom), facilitating a seamless flow of information within our team and externally with clients.

Responsibilities & expectations of this role:
Content Keyword Research: Comprehensive keyword research is conducted at the start of a project using ahrefs to identify opportunities for new educational content (blog posts, guides) and optimizations to the clients’ existing content. Keyword research refreshes will also be conducted quarterly for each client. 
Content Calendars: Build and maintain client content calendars using established Standard Operating Procedures (SOPs) based on an approved list of keywords, ensuring alignment with client goals and SEO strategies.
Content Audits: Regularly review existing content on client websites to assess relevance, effectiveness, and SEO performance. Suggest updates or rewrites to improve engagement and search rankings.
Competitor Analysis: Help perform regular competitor analysis to understand content gaps, keyword opportunities, and effective strategies in the industry. Summarize findings to inform content strategy adjustments.
Graphic Design Coordination: Act as the liaison between the content team and graphic designers to manage the flow of custom images and designs for clients. Oversee the process from concept to final approval and maintain a log to track progress and deadlines.
Proofreading and Editing: Provide additional support by proofreading and editing content created by other team members to ensure clarity, grammatical accuracy, and alignment with the agency’s style guide.
Content Management and Publication: Upload and configure blog posts, images, and videos to SimpleTiger’s Content Management System (CMS), ensuring all content is accurate and error-free before publishing.
Organization of Client Content Folders: Organize and clean up client content folders, ensuring all file names follow the established naming procedures to maintain consistency and ease of access.
Document Template Creation: Create and maintain document templates for use by other content team members, facilitating uniformity and efficiency in content production and documentation.
Must-haves for this role:
SEO Knowledge: Essential for this role; you should possess a foundational understanding of SEO that can be enhanced through our training and processes.
Communication and Interpersonal Skills: As a service-based company, excellent communication and interpersonal skills are critical, especially for effectively interacting with clients and team members.
Self-Motivation and Organization: Crucial in our remote work environment, you must be proactive, self-motivated, and well-organized. These qualities are vital in managing tasks efficiently and meeting deadlines without direct supervision.
Writing and Editing Skills: A solid ability to self-edit and produce high-quality written content is required.
Research Skills: Quick and thorough research skills are necessary to understand clients’ businesses deeply, enabling you to empathize with and attract their target customers.
Team Collaboration: Ability to work effectively as part of a team striving towards enhancing client site performance and content quality.
Positive Attitude and Eagerness to Learn: We value a positive outlook and a desire for continual learning and self-improvement, as these qualities enhance workplace atmosphere and client satisfaction.
Time Zone Compatibility: It must be based in the US and be available to align with PST to EST time zones for client and team interactions, as our operations and clientele are primarily US-based.
Nice-to-haves for this role:
Copywriting and Content Editing Experience: Previous experience in copywriting, particularly with SaaS or B2B companies in an agency, freelance, or in-house capacity, is highly valuable. Content editing skills are also beneficial but not mandatory.
System Efficiency and Innovation: The ability to utilize systems effectively while continuously seeking ways to enhance efficiency and output quality.
Eagerness to Grow: A strong desire to deepen your understanding of our industry and excel in your role within the company.
Versatility in Thinking: The ability to alternate between data-driven and creative mindsets, applying analytical insights to develop creative solutions for clients.
Data Management Skills: Proficiency in data visualization, organization, and communication.
Proficiency with Digital Tools: Experience with tools such as Slack, Monday, Toggl, Google Analytics, Google Sheets, Ahrefs, SurferSEO, Grammarly, and other project management or data organization tools used by our team.
Compensation & Benefits:
Salary Range $50,000 – $55,000 annually
100% Remote Work Environment
Results Only Work Environment
Flexible working hours/vacations
MacBook provided for all team members
All typical US holidays observed with full paid time off
Health Insurance is provided through the JustWorks HR platform (AETNA)
401(k) through Guideline
Coworking Space Stipend
Office Supply Allowance
Who we are:
At SimpleTiger, we’re not just a team – we’re a dynamic, passionate family of expert marketers specializing in SEO and content marketing almost exclusively with B2B SaaS companies, from ambitious startups to billion-dollar giants that have achieved IPOs or been acquired.

We believe in the power of flexibility and freedom. As a 100% remote, work-from-home, team, we’re built on the principles of a results-oriented work environment. Whether you’re a globetrotter who loves to explore new places or someone who enjoys the comfort of their home office, you’ll fit right in. We ask that you meet your deliverables and stay engaged in key meetings and client discussions.

Over the last 16 years, we’ve grown steadily, refining our processes to ensure we deliver top-quality performance every time. With that growth, our team has continued to expand to meet demand. We’re looking for other highly motivated people who want to grow and make an impact. Is that you?

Our values:
 

Simplicity: We don’t like over-complication; we like to keep it simple. 

Integrity: Earn trust and praise through the merit of your actions and stand by your beliefs.

Joy: Have fun, live life abundantly, be empathetic and mindful, and laugh a lot. Enjoy what you do, do what you enjoy. 

Effectiveness: Always take the 80/20 approach to any problem. Play to strengths and exploit them. 
Humility: Check your ego at the door and admit where you can grow. When we all do this, we can grow together.