Marketing Coordinator

We are seeking an experienced and driven Marketing Coordinator (U.S. Based Remote) to join our team to drive our marketing performance to capture more clients for our agency. The ideal candidate will have experience overseeing SEO and PPC strategies, managing social media conversations and integrating with our audience there, experience on the HubSpot platform, and completely “bought-in” to the Inbound Marketing methodology as put forth by HubSpot. The purpose of this role is ultimately to generate more MQLs for our sales team to have conversations with to to close into paying clients.

Key Responsibilities:

Own strategic direction and proactive management of SEO and PPC channels for SimpleTiger, working with our internal team to drive results. 
Clean up and maintain a proper-functioning HubSpot environment for the sales and marketing teams.
Set up HubSpot workflows and automation with emails to drive deeper lead nurturing for people who have subscribed to our blog or downloaded one of our lead magnets.
Generate new ideas for lead magnets and oversee their production and publication onto the website as well as email workflows and automations created to promote them or lead nurture after download.
Manage our social media accounts by having conversations with people on X, FaceBook, LinkedIn, etc. steering them toward our content, answering questions, and driving them towards scheduling a demo with our sales team.
Reporting on marketing budget allocations, spending, conversions, sales, marketing budget efficiency, etc.
Determining where additional marketing budget should be allocated based on our reporting and conversations with our team.
Work on establishing referral partnership opportunities wherever possible, get SimpleTiger listed in relevant publications, etc.
Overseeing and executing highly-targeted cold, outbound marketing campaigns to target PE/VC companies that hold SaaS businesses in their portfolios.
Reviewing and analyzing web analytics reports and dashboards to find marketing opportunities for us to invest in as a growing company.
Executing new marketing ideas and campaigns from our executive leadership team.
Coming up with new ideas for marketing campaigns and efforts based on an experimentation budget.
Requirements:

A minimum of 3-5 years of experience overseeing SEO and PPC campaigns, with a plus for any experience in a B2B SaaS environment.
Demonstrable experience in managing campaigns in HubSpot.
Excellent analytical skills and the ability to interpret data, identify trends, and optimize campaigns for performance.
Proficient in using analytics and reporting tools such as Google Analytics, Google Looker Studio, or similar platforms.
Strong communication and presentation skills, with the ability to effectively convey complex information to technical and non-technical stakeholders in a simple, concise way.
Strong capacity to simplify complex data and analytics into effective points and strategies and execute those strategies once approved.
Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
Self-motivated, with the ability to work independently and in a team environment.
Strong copywriting capability (or ability to generate excellent copy with AI)
Compensation & Benefits:
100% Remote Work Environment
Results Only Work Environment
Flexible working hours/vacations
MacBook provided for all team members
All typical US holidays observed with full paid time off
Health Insurance is provided through the JustWorks HR platform (AETNA)
401(k) through Guideline
Coworking Space Stipend
Office Supply Allowance
Who we are:
At SimpleTiger, we’re not just a team – we’re a dynamic, passionate family of expert marketers specializing in SEO and content marketing almost exclusively with B2B SaaS companies, from ambitious startups to billion-dollar giants that have achieved IPOs or been acquired.

We believe in the power of flexibility and freedom. As a 100% remote, work-from-home, team, we’re built on the principles of a results-oriented work environment. Whether you’re a globetrotter who loves to explore new places or someone who enjoys the comfort of their home office, you’ll fit right in. We ask that you meet your deliverables and stay engaged in key meetings and client discussions.

Over the last 16 years, we’ve grown steadily, refining our processes to ensure we deliver top-quality performance every time. With that growth, our team has continued to expand to meet demand. We’re looking for other highly motivated people who want to grow and make an impact. Is that you?

Our values:
Simplicity: We don’t like over-complication; we like to keep it simple. 

Integrity: Earn trust and praise through the merit of your actions and stand by your beliefs.

Joy: Have fun, live life abundantly, be empathetic and mindful, and laugh a lot. Enjoy what you do, do what you enjoy. 

Effectiveness: Always take the 80/20 approach to any problem. Play to strengths and exploit them. 

Humility: Check your ego at the door and admit where you can grow. When we all do this, we can grow together