Email Marketing Manager

the leading provider of state trial court data and insights, empowering tens of thousands of law firms and litigators with unparalleled access to state trial court intelligence. With insights spanning 3,000+ courts across 2,500 counties and 45 states, Trellis offers an extensive suite of state trial court intelligence and productivity tools for litigators, including judge bios and analytics, case assessments, litigation insights, daily filings, customizable alerts, and much more. We’re revolutionizing the way legal professionals access and use trial court data to make informed decisions.
About the Role
We are seeking an experienced Manager, Email Marketing to lead our email marketing strategies, focusing on driving customer engagement, retention, and lifetime value (LTV). This role is pivotal in creating personalized, data-driven campaigns that align with Trellis’s mission and business goals.
Reporting to and collaborating with the Director of Product Marketing, you will shape and implement strategies that guide the full lifecycle of customer communication—from onboarding to reactivation. Leveraging insights and segmentation, your primary responsibility will be to develop and optimize lifecycle marketing programs, including drip campaigns and email sequences, aimed at boosting engagement and reactivation across key customer segments.
The ideal candidate is both creative and analytical, with a proven ability to thrive in a fast-paced environment. You will collaborate cross-functionally to build and optimize campaigns, bringing fresh ideas to strengthen customer relationships and drive measurable results.
Key Responsibilities
Lifecycle Marketing: Develop and implement CRM strategies, including onboarding, conversion, nurture, engagement, adoption, and win-back campaigns.
Campaign Ownership: Plan, execute, and optimize email campaigns, managing calendars and ensuring timely delivery.
Personalization Segmentation: Leverage customer data to create highly targeted, relevant campaigns across key lifecycle stages.
Analytics Reporting: Track KPIs (open rates, CTR, conversions, etc.), analyze performance, and provide actionable insights.
A/B Testing:Test and implement new messaging strategies, subject lines, and creative assets to optimize open rates, click-through rates, and overall engagement
Ongoing Optimization: Monitor, analyze, and report on the effectiveness of lifecycle campaigns, continuously refining strategies to drive results.
Retention Focus: Reduce churn, improve customer retention, and drive LTV through thoughtful marketing strategies.
Collaboration: Work cross functionally with product, sales, operations, and customer success teams to ensure campaigns align with company objectives.
Automation Tools: Use marketing platforms (e.g., HubSpot, Brevo, Sendwithus) to build scalable and automated workflows.
Industry Trends: Stay up-to-date on trends, best practices, and emerging tools in digital marketing to refine lifecycle marketing strategies.
Qualifications
Experience: 3-5+ years in email marketing, CRM, or lifecycle marketing, with proven success driving engagement and retention.
Tools Expertise: Hands-on experience with CRM platforms like HubSpot, Braze, or Klaviyo. Familiarity with Amplitude, Tableau, or similar analytics tools is a plus.
Analytical Skills: Strong ability to use data to inform decisions, optimize campaigns, and generate insights.
Creative Skills: Proficiency in copywriting and creative design for email campaigns with access to a dedicated design resource for support.
Technical Skills: Familiarity with HTML and CSS for email development.
Project Management: Exceptional organizational skills, with the ability to manage multiple projects and meet deadlines.
Collaboration: Excellent communication skills and ability to work cross-functionally with product, creative, and sales teams.
Regulatory Knowledge: Strong understanding of marketing compliance standards and best practices.
What Sets You Apart
Experience with legal tech, SaaS, or data-driven platforms.
Self-starter with the ability to think strategically while executing tactically.