Senior Marketing Strategist- $60k to $70k starting annual salary

About the Position

Senior Marketing Strategists have an extremely important role to play in UpBuild’s success. Each Senior Marketing Strategist:

works independently, but is never in it alone — we call ourselves a team for a reason;
is the point person on 3 to 4 client accounts, which means they:are responsible for client communication and satisfaction,
own most of the day-to-day work,
work with the Vice President of Strategy and/or the Senior Strategy Lead to plan overall direction on accounts, and
delegate tasks to supporting team members and provide them with thoughtful direction and feedback;
brings in-depth expertise in SEO, analytics, and conversion rate optimization to the organization;
thinks creatively and critically to make their deliverables the best they can be and to delight their clients;
contributes to UpBuild’s thought leadership in the space through blogging, tool development, webinars, public speaking, and/or other comparable initiatives;
is a vital part of the UpBuild team, providing support and collaborating with other Senior Marketing Strategists;
spends time learning, independently and with the UpBuild team, taking classes, and attending conferences and webinars;
under normal circumstances, may need to travel (paid by us, of course) a few times per year for client visits and/or company retreats (aside from one optional in-person team event in 2022, no other travel is expected this year);
likes the sound of a $60k to $70k starting annual salary range.
About UpBuild

What you should know about us:

After six years, we still consider ourselves a startup and are entirely funded by the work we do for our amazing clients;
our idealistic goal is a pretty simple one: to supplant the old digital marketing agency model by building an alternative that’s better in every way;
we’re a distributed team and are pretty flexible with work hours;
in keeping with the above, we’re focused on delivering results, meeting our deadlines, and making our clients’ lives easier/better; we don’t use “hours worked” as a metric for job performance;
our senior team members (who define and execute strategy and also handle account management) work exclusively on 3 or 4 accounts — that’s a promise to our clients and to our team;
we literally vote on every sales lead before we write a proposal — if we’re not excited about working for a client, it’s not right to cash their checks;
we’re constantly learning from each other, asking each other for help, and showing each other new and better ways to get things done;
we’re continually working on exploring and adding new benefits to make your work life better.
Requirements

About You

As someone who could excel in this position, you:

are excited about the potential of joining an already successful startup and helping it grow into its next chapter;
take extreme pride in your work and thrive in an environment that recognizes your contributions;
are intrinsically motivated to help others do well (both clients and team members);
consider yourself a shameless idealist (everyone at UpBuild is) and want to spend your days working on something that matters, with people who care about it;
want to work for an organization that values work-life balance and positive company culture (not just one that pays lip service to the idea by talking about it a lot) and are excited about the challenges of joining a distributed team;
have read through UpBuild’s core values and are stoked to start using them in your day-to-day decision making.
Your Experience

Over the course of your career, you:

have worked in SEO for 3 years or more, preferably with at least some of that time spent in an agency setting;
have proven expertise in our core disciplines: analytics and SEO. Preferably, you also have experience in complementary disciplines such as CRO, authority building, or content strategy as well;
have a demonstrated knowledge of web technology including most of the below:Website or web app development using major CMS platforms (e.g. WordPress, Drupal, Magento, Shopify)
Basic client-side scripting (e.g. JavaScript)
Basic server-side scripting (e.g. PHP, Python)
have a working understanding of how websites are built and function (HTML, CSS, information architecture, etc);
can explain to a non-developer what the building blocks of a website are, how indexable content is delivered to a search bot or human website user, what cookies are, and how analytics data is collected, etc.
are proficient in using:Google Analytics, Google Tag Manager, & Search Console;
Site crawl tools such as Screaming Frog or DeepCrawl;
Spreadsheets (doesn’t have to be Excel; we use Google Docs for everything);
SEO tools (such as Moz, SEMRush, Majestic, Raven, Ahrefs — everyone uses different tools in different ways, but you should understand what these tools are and how to use them to do what you need to do);
have experience speaking at public events, writing blog posts, and/or finding unique and creative ways to use web technology for digital marketing;
get huge bonus points if you have experience/interest inmarketing automation,
headless browsing,
mobile app development,
progressive web apps,
Angular, React, Gatsby, or other JS Frameworks,
analyzing log files,
website personalization,
data visualization,
user experience,
Chrome extension development,
REST APIs, or
machine learning.
Formal education in marketing, business, data science, etc. is great, but not required. The same goes for having a college degree — no one gets a degree in digital optimization or web analytics anyway. A track record of getting exceptional results, successfully managing client/team relationships, and being stoked about startup culture and optimization is what really counts.

Compensation & Benefits

Competitive salary, starting between $60,000 and $70,000 (plus bonuses and benefits)
Flexible schedule (office hours are 9 AM until 2:30 PM Pacific Monday-Friday, other than that you’re free to get your work done when it works best for you)
Progressive PTO policy & paid holidays — 24+ days off per year
8+ weeks family leave for new parents (with plans to increase as we grow)
Annual Home Office Allowance of $500 to use on your personal workspace
Ongoing education & training opportunities (e.g., conferences, CodeAcademy, tuition reimbursement)
Quarterly profit sharing & bonus plan
100% Health & Dental/100% for spouses and registered domestic partners
401(k) with matching
Co-working allowance to spend on whatever outside-the-house working environment works for you, whether that’s a co-working space or coffee at the local coffee shop
Remote working (i.e., full control of the office thermostat, choice of music, no commuting) — you don’t have to worry about our “return to office” plan because we’ve been fully distributed from day 1