Email Marketing Associate-$50K-$75K/year

Here is what you will do:

Work with Director of Product Marketing to help create a detailed email and lifecycle marketing strategy based on product marketing, business, and user needs
Own email and in-platform lifecycle marketing, including pulling audiences, defining segmentation, copywriting, and other necessary campaign planning and deployment
Manage the email/lifecycle marketing calendar, including brief creation, managing timelines and creative support, executing and prioritizing new lifecycle messaging, and scheduling sends
Ensure high quality and error free implementation, testing, and QA of email/lifecycle campaigns, including remaining current on email best practices and U.S. CAN-SPAM compliance
Assist Director of Product Marketing with recommendations and creation of ongoing A/B tests of user segmentation, subject lines, send times, content, and more
Partner with the Senior Growth Manager to conduct A/B tests and analyze results to yield insights that improve user engagement, user retention, and conversion rates
Own data and post-campaign reporting as well as analysis of email/lifecycle messaging effectiveness against Wethos business objectives and key results
Collaborate with Product and CX teams to support business objectives that generate value from lifecycle communications
Partner with Director of Product Marketing and cross-functional teams to improve work processes, research new platforms and solutions, and provide guidance and updates on new industry features
Focus on what is urgent-important, to-do lists are your jam and previous leaders have loved you because you get high-impact things done

We are looking for someone with these kinds of experiences:

At least 2+ years of experience working with and deploying lifecycle and email marketing programs, or marketing operations
Experience working with email marketing software such as Mailchimp, Intercom, Braze, Hubspot, Iterable or similar Email Service Provider (ESP)
Knowledge of email marketing best practices and engagement metrics
Familiarity with Google Analytics, or other tag-based Web analytics solutions, as well as skills with spreadsheet software (i.e. Excel, Google Sheets)
Ability to set deadlines, prioritize projects, and keep the team informed on project status
Self-motivated attitude with effective problem-solving, communication, organization, and presentation skills
Exposure to digital marketing strategy, marketing campaigns, and/or user experience in the financial tech industry
Desire and curiosity to learn, improve, and expand technical and strategic skills

Members of identity groups who have been excluded in society for centuries tend to read a job description and not apply unless they believe that they fit 100% of the listed responsibilities. Do not allow such a thought to stop you from applying to this role. Black, Indigenous, and People of Color, LGBTQ2IA+, or any other historically excluded groups are encouraged to apply.