Campaign Marketing Manager

Overview

Application

🚀 About the role

ZOE is growing fast and we’re looking for a Campaign Marketing Manager to join our Marketing team.

 

You’ll report into the General Manager for Daily 30, a senior marketing leader responsible for driving growth and brand impact across ZOE’s portfolio. While your home base sits within that team, your remit spans ZOE-wide marketing campaigns, supporting some of our most important brand, product, and commercial moments.

 

This is a highly operational, high-impact role: you are the person who turns ideas into reality—bringing structure, pace, and clarity to how campaigns are planned, briefed, and executed across the business.

 

You’ll combine strong project management with a marketer’s instinct for what “great” looks like, ensuring campaigns land consistently across every channel.

 

You’ll also actively use AI tools and workflows to move faster, improve quality, and scale how we plan, create, and analyse campaigns.

 

🎯 What you’ll be doing

Own ZOE-wide campaign delivery

Run end-to-end delivery of integrated campaigns across ZOE marketing

 

Own the “moments” calendar across brand, product, and growth initiatives

 

Bring order, pace, and accountability to multiple live campaigns at once

 

Turn strategy into execution

Translate marketing strategy into clear, actionable campaign plans

 

Align stakeholders, channel owners, and timelines into one coherent execution plan

 

Write high-quality briefs that set teams up for excellent execution

 

Use AI to speed up planning, structuring, and iteration

 

Deliver across three tiers of work

Tier 1 – Brand-defining moments

 

Flagship campaigns like major brand storytelling platforms

 

Tier 2 – Commercial growth moments

 

Gifting, Cyber 5, launches, partnerships, and key revenue drivers

 

Tier 3 – Always-on coordination

 

Ensuring consistent messaging across organic, CRM, podcasts, and content

 

Orchestrate cross-functional delivery

Coordinate channel owners across Brand, Growth, Content, Product, and Design

 

Ensure each team has what they need—and executes to a high standard

 

Manage external partners and agencies where relevant

 

Make campaigns come alive

Collaborate with creative teams to deliver high-quality multi-channel content

 

Support execution across social, email, paid, blog, and partnership assets

 

Ensure output is consistent with strategy and audience insight

 

Test, scale, and experiment

Support initiatives like affiliate marketing, gifting, sampling, and partnerships

 

Help assess what we build in-house vs what we outsource

 

Identify opportunities to scale new growth channels

 

Track performance and improve

Monitor campaign performance across channels

 

Turn data into clear insights and actions

 

Feed learnings back into future campaign planning

 

Work smarter with AI

Use AI to accelerate briefing, content iteration, and analysis

 

Embed AI into everyday campaign workflows

 

Continuously improve speed, quality, and scalability

 

Stay sharp on what good looks like

Keep up with marketing trends, competitors, and best practice

 

Bring strong opinions on high-quality campaign execution

 

🧠 What you’ll bring

3–5+ years in campaign or integrated marketing roles

 

Proven experience delivering end-to-end campaigns across multiple channels

 

Strong project management skills with ability to juggle complexity and pace

 

Deep understanding of digital channels (social, email, paid, content, partnerships)

 

Strong cross-functional operator who can align multiple stakeholders

 

Analytical mindset with ability to turn performance data into action

 

Experience in fast-paced, high-growth environments

 

Strong point of view on what “great” campaign execution looks like

 

Highly organised, clear communicator, and execution-focused

 

Comfortable using AI tools as part of modern marketing workflows

 

Passion for ZOE’s mission and interest in health, nutrition, and wellness

 

✨ Our Hiring Journey

We value your time. We’ve designed a streamlined, 4-step process to get us from “Hello” to “Welcome to the team” as quickly as possible:

 

Step 1: 👋 Intro chat with Talent Team (High-energy alignment alignment check)

 

Step 2: 🧠 Hiring Manager Interview (Tactical conversation focused on your craft)

 

Step 3: 🔄 The Remote Loop (2 to 4 focused interviews assessing technical and collaboration skills)

 

Step 4: 🎉 The Finish Line (Offer, equity/benefits breakdown, and onboarding)