It’s that simple, the amount of wealth you will accumulate over any given period of time depends on how fast and vast your product or service can reach its final user. The longer and narrower, the less the revenues.
Don’t second-guess, it’s a fact. What you cannot scale cannot grow. In the beginning, something that lacks the quality of scalability may appear to be growing. But be assured, sooner and not later the growth stops, with a high reversal probability.
Whether it’s oil, a mobile phone, a table, a yoga class, you name it, whatever it is, growth directly correlates to the potential for scalability.
How many clients can you serve? How many users can you reach? How big an audience can you have? How fast can delivery happen?
more to follow…