Brand Email Outreach campaign development for timbuktoo program

General
Description of assignment title
Brand Email Outreach campaign development for timbuktoo program

Assignment country
Rwanda

Expected start date
Invalid Date

Number of Assignments
2

For how many hours per week will the volunteer be required?
16 – 20 hours per week

Host entity
United Nations Development Programme

Modality
Online

Duration
12 weeks

Sustainable Development Goal
8. Decent work and economic growth

Details
Mission and objectives
International Development

Context
timbuktoo Africa Innovation Foundation is a pan-African innovation initiative anchored in UNDP’s Regional Bureau for Africa. Its mission is to support African founders to start, grow, and scale targeting 100,000 enrolled startups, 1,000 scaled companies, and the mobilisation of USD 1 billion for African innovation.
The Foundation operates across a growing portfolio of programmes spanning AI for development, climate innovation, digital public infrastructure, and startup ecosystem development, supported by a network of thematic Innovation Hubs and University Innovation Pods (UniPods) across the continent. As the Foundation scales its programme delivery and partnerships, it seeks to engage with likeminded brands from private and public sector in order to create brand partnerships. A brand partnerships strategy exists and the volunteer will support in emailing (through a provided team email), brand partners on the list and setting up meetings, with an email to conclude 2 brand partnerships per month per role.

Task type
Communication and social media

Task description
We are looking for 2 experienced and creative Online Volunteers who will support our brand outreach and communications team with the development of a brand outreach/social media campaign. In close collaboration with the communications team, the Online Volunteers will:
– Discuss and define the campaign’s target audience, desired goals, and outcome
– Analyze target audience and develop an audience profile
– Define specific message/s and medium/tool to convey message/s to the target audience
– Develop the campaign’s implementation plan

The Online Volunteer will be provided with material and other sources to develop the outreach/social media campaign as required and available. For close coordination and discussion, the Online Volunteer is expected to be available for calls via Skype/Zoom/Microsoft Teams.

This assignment provides Online Volunteers with an opportunity to develop and strengthen their skills in communication, networking within the communications team and other learning experiences.

Assignment requirements
Required experience
Candidates should have previous experience in campaign or strategy development with excellent communication and writing/editing skills. Good knowledge of online marketing tools and channels, as well as experience with designing outreach/marketing tools is highly desired.
A degree in marketing, marketing management, communications, or related fields is considered an asset.

Languages
English, Level: Fluent, Required

Other information
Volunteerism is understood as a wide range of activities undertaken of free will, for the general public good, for which monetary reward is not the principal motivating factor.