In part 2 we discussed the importance of destination research before travel. If you recall well, we left off on a question. ‘what do you research about your destination?‘ Right? Well, let’s dive right into it.
Let us start by breaking them down into categories;
- History and culture
- Demographic and livelihood
- Health and security
- Don’ts and Don’ts
Yes! I’m talking about longitudes and latitudes, valleys and mountains, oceans, rivers and seas, road networks, train and bus stations, hospitals and embassies, amusements parks and schools. I’m talking about the weather, is it hot or cold? When? Where? How high or low are the temperatures? I’m talking about locating possible disasters-prone counties, cities or states i.e. tornadoes, tsunamis, wild fires, lead intoxicated water, etc. All this geographical information is a part of basic knowledge all travelers must possess, if they should be unquestionably successful. Everything else you might do once you arrive at your destination will highly depend on this geographical data whether you know it or not. Better to know.
Destination History and Culture
The simplest way to understand and know a place’s present is to find out what happened in the past. Forget about predicting what may or not happen in the future if you don’t understand a place’s present and such understanding is proceeded by knowledge of the past. As you get to understand the events that shaped the course of history of your destination you also get acquainted with it’s people’s culture; their decision making, their preferences, their passion, their beliefs and more.
This is about destination currency and its conversion rate, banking and interest rates, business registration processes and laws, taxation types, exemptions and rates, macro and micro economic activities in production, packaging, marketing and distribution, formal and informal sector, investment opportunities and barriers to entry, disrupting emerging technologies and underdeveloped industries. It is also important to research about available major venture capitalists, angel investors and other financing possibilities.
Destination Demographic and Livelihood
Destination population and its wellbeing. How many people live there? How many are men, how many are women and children? How many are in the middle class, in the wealthy class and the poor class and where do they live? Find out about people’s average age, height, size, etc.
Destination Health and Security
First and foremost you want to know if there are no travel restrictions or recommendations — this way you can know what is going on with regard to the health and security status on the ground. You want to know outbreaking and already existing viruses and diseases at your destination. You want to know if there are any ongoing communicable diseases at your destination.
Destination Don’ts and Don’ts
Pay extra attention. Failure here is failure everywhere else, in everything else. That’s how you get robbed because you passed through a wrong street. That’s how you get shot because you hang out in the wrong bar spot. That’s how you get jailed because you didn’t bring with you your identity documents. That’s how you get lost because you took a wrong train or bus. That’s how you get embarrassed because you couldn’t swallow your pride and ask for help. That’s how you get deported because you neglected the legal requirements. That’s how you get indebted because you use a credit card like a debit card. That’s how you get evicted because you couldn’t pay your rent. That’s how you get pregnant because it was a night stand and couldn’t spare a minute to reach for a condom. That’s how you get sick, because you drunk water from the wrong water tab. That’s how you get fired, because you skipped a day and didn’t care to inform your supervisor. That’s how your traffic bills quadruple, because you know nothing about bridge passes, road cameras, parking fees, and late payment penalties.
Now, I can guess what you are thinking. Why on earth would you need to research all that information about your destination before travel? Its exaggeration! right? Its as if a person is going out there to conquer?! Yes, when you travel to stay you travel to conquer, to make a difference. Otherwise stay where you are.
‘knowledge is power‘. Travelling informed is travelling empowered.
Editorial/ Yewe Yewe